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Mike's Mash | May 2011

May 31, 2011

Mike's Mash Up
Michael Akira West is the Owner and Creative Director of 686 Technical Apparel. The following are some of his experiences inside and out of the industry across the globe.  *Add Comments at Bottom of Page!

May 31, 2011 

My bad for the short intermission-I was occupied doing this and that. One of the "thats" has something to do with this iconic manufacturing plant taken in 1947.


And "this" is a vintage sewing room photo from 1929- US manufacturing at its finest. Stay tuned...

Just Don’t Do It
May 20, 2011 

My first time to Reno, NV was about 19 years ago during one of those college bus snowboard tours. From what I can recall, it was a good trip riding in North Lake, however, staying in Reno was another "experience."

Let me show you what I mean... 

Watch Here! 

White on White
May 19, 2011

Back on solid ground and full steam ahead on everything and anything.


Low and behold, I received a nice little package in a white bag.


White lines.


White domes.


White on White aviators care of Jiggaman x Scull Candy. Big ups Cartz.

Left or Right
May 18, 2011



I think I know how to do this.


No doors, no problem, however when it rains it feels like piercing needles but it's all good. Now let's go over there.


That looks better.


Oh I haven’t told ya’ll where I’m at yet. Hint, the area you’re looking at gets the most rain in the entire world.


Kinda freaky to think what 400 inches a year will do.


So rad.

Yes I Am
May 17, 2011

When I travel for biz, I have a tendency to get in and get out quick. My homies tell me I’m crazy and should spend some more time relaxing for a few. I usually don’t listen, but in this case, I’m gonna give it some thought. What do you think…

Ah Fook
May 16, 2011 

Kinda hungry.

A Little Dysfunctional
May 13, 2011 

The idea of Snaggletooth evolved from the idea to create a character based upon a common bond we all share. In my mind, everyone has issues (some bigger than others) but what ties them together is the nature of being dysfunctional. No one’s perfect so I wanted to create a character that exudes what this means- The answer is Snaggletooth. Stay tuned for a lot more storytelling on who Snaggle really is. For now, check out our 5’ figure fresh off the blocks.

May 12, 2011 

My good buddy Steve sent me over a pair of these limited kicks (250 worldwide) they just finished for a few heads. What more can you ask for than two Americana classics. Big ups Mr. PBR.

From the outside…

to the inside...


to the inner side...


to the back side...

Spring/Summer 2011 Droppings
May 11, 2011 

With some places still snowing, it’s a little whacky to realize that Spring's almost out and Summer's here. Check out some of the latest droppings from our Spring/Summer collection. Get it if you can.

NB686 Pro Court Hi in Tan


Cirus Wind Jacket in Black


Prime Stretch Denim in Thrash Enzyme Stone Wash

Echo Super Stretch Boardies in Red

Riot Ultra Soft Knit Tank in Black Grey

Dude in Tights
May 10, 2011 

I was rollin' my cruiser near the beach last week and saw something I would have never thought I’d see. It wasn’t that I saw a dude all “kitted” up in the same outfit I have, but it was interesting to see a dude that would have not been caught doing this sort of stuff a year ago. Don’t get me wrong, I’m into it, but it still takes some time to see others into it as well. Anything’s possible…

Why you not lookin' at me?



May 9, 2011 

I’m inspired by heads who make it their own. About 6 months ago, my homie Jasper was talking about doing something in his hometown of Honolulu, Hawaii. After calling Hong Kong his home for a minute, it was fitting to see it all organically come together by a group of like-minded individuals... Island Style. Congrats man.


HBTV: Pow Wow Hawaii 2011 Part I from HBTV on Vimeo.

May 6, 2011



Duck in a Can
May 5, 2011 

Ok, I’m in Montreal, Canada for some meetings. I seldom come to eastern Canada, but every time I do, it's always a good time. So many places to touch, see and do, it's different than any other city I’ve been to. Sorry I can’t tell you exactly why I’m here just yet, but trust me, there’s some good stuff comin' up. For now, say hello to my friend, Oli.


Besides doing the repping game full time, he’s also the creator and master designer of bag and wallet brand, Bruxe. Cop it while you can...


...while I cop some of this (I’ll try almost anything once).




A Little Different
May 4, 2011

Guess where I am?


No ideas? Maybe this will help. My homies tell me it’s an “establishment.”


Decisions decisions.


I used to never eat red meat, but I guess that was yesterday.

They Don’t Make 'Em Like They Used To
May 3, 2011

The term “quality” is often overused and misunderstood. It’s a different meaning for everyone, but if you break it down to the basics, it's simple. In my mind, if it with stands the test of time and gets better with age, you can’t get any better with that. Quality denim is the prime example of how it can transform itself into many different life forms. Open me please.




The essence of true workwear,


begins by actually working in 'em.


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