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Mikes Mash | March 2012

March 30, 2012

Mike's Mash Up
Michael Akira West is the Owner and Creative Director of 686 Technical Apparel. The following are some of his experiences inside and out of the industry across the globe. *Add Comments at Bottom of Page!

The Mad Ones
March 30, 2012 

Fresh off our 686 European Team trip, senior photog, Liam Gallagher introduces his web based video series titled “the Mad Ones.” His latest is all about 686 team general, Pat McCarthy and his Northwest roots.

The Mad Ones: Patrick McCarthy from Liam Gallagher on Vimeo.

106 years and counting
March 29, 2012 

Since 1906

It's good to be Last
March 28, 2012




Mar. 27, 2012

Since I’m hanging with crew from Toyota, why not immerse into Japanese food culture. I’ve been to ramen houses all over the world and I can’t believe I’ve never been to this place?! Just cuz I like you, I’ll tell you the name of the joint in Japanese


Shoyu kudasai




To top it off, I have to check out the Karage. Ok, it passes my test. One of my top 3 ramen places to date


March 26, 2012

What does the world’s first boxer engine with D-4S, lightweight design and an affordable pricing tag all mean? To the tuner world, a whole lot of, as Scion officially announces the details of their first compact sports car. The team at Toyota asked me to roll by to get their “opinion” on something. In a nutshell, they're looking to “expand” the 686 concept car we did with them this season. Details will follow, but when I was there, the newly FR-S was on hand as it was measuring day. Measuring day is when they invite the aftermarket industry to spec the car so all the goodies can be made just in time for y’all to spend more $ to customize your joints. My style is more oldie but I understand why the heads at Scion are excited about this thing. For some reason it brings me back to my Prelude days. That was yesterday so check out what today has to offer, but first remember to




Measure away




Take a seat



686 Euro Team Trip
Mar. 22, 2012

Last week, the 686 marketing crew lead by Kristin and Pat took off to the Austrian Alps in Europe for our bi-annual team trip. The posse ran deep with the global pro/am team and photogs with the likes of Pat, Forest, Marco, Ryan, Atsushi, Ryan, Sebi, Ben, Sebi #2, Mario, Vanessa and Liam. Powder x Rails x Jaeger x Cheese x Good Times. Get the full story at 686

Since 1922
Mar. 21 2012

I’ll let you in on something-something Coming September 2012, 686 is proud to collaborate with the workwear giant, the Williamson Dickies manufacturing company on a capsule outerwear collection. In preparation for the new line, I made quick trip to their HQ in Fort Worth, Texas.


Don’t mess with Texas


I don’t want to ruin the surprise, so you’re gonna have to deal with some hints of what’s to come, starting with the tools of the trade


Dickies is the true originator of classic workwear and has been around since 1922. I love their vintage ad campaigns. You might just see something familiar come Fall . . .





Made to work (stay tuned)

Smoke and Mirrors
March 20, 2012

Footwear stockiest, Kurt Geiger recently opened his new flagship concept in East London. I think they have the largest selection of goods in the world, or at least it seems to be





Holy Jim
March 19, 2012

Before the rainy weekend here in LA, I managed to get outside and get my hike on. YES, I’m about to embark on a once in a lifetime journey towards the end of August to climb Mount Kilimanjaro in Tanzania, Africa (more to come later). My homies tell me I better start getting my ass in shape and get outside. One hour away from my pad in the Trabuco Canyon, I arrive at the Holy Jim trail


Mr. Jim


Thanks for reminding me


7:30am: I’m ready to go


Yes, I’m still in Cali




16 miles of this, ain’t no thang?


I think this is the most snow I've seen all season


Upper where?


Almost there


At the top of the mountain, I feel like I’m either getting way too much radiation or about to meet ET


Phone home



Locals Only
March 15, 2012 

For authentic Hawaiian grinds- Ono serves it up


The BIG picture


The special-Salt Meat Watercress


Come Inside-Lau Lau


A touch of Poi




All gone

Mar. 14, 2012 

I hate to rewind, but on my way back from Asia, I made a pit stop in Honolulu to check out my friend's gig-POW WOW. Aloha

This is POW WOW’s second coming with over 50 artists from across the country doing there thang in the streets of downtown Honolulu. Come see it with me.


Need any help?


Work in progress


Who you lookin' at


Stand tall


Vancouver with love, c/o Jeff Hamada


Get it


The Arsenal


This is Larry’s job for the entire week


You like beef?


Night time is fun time


Locals Only c/o Jon Warren


Day Job c/o Extreme Eugene and Brandon Shigeta


Everywhere and anywhere


Krink was here


POW WOW creator and mastermind, Jasper Wong is one dirty dude. Thank you for being you


Mar. 12, 2012 

. . . . . . it's only clothing


The Boneyards
Mar. 9, 2012 

What does Retna, Shepard, Tuscon, Nose Cones and Cockpits have in common? Not much unless your referring to the ongoing Boneyards Project at the Pima Air and Space Museum in Tuscon, AZ. Photos courtesy of flopbox. If you like what you see, check out PIMA for more.

Hoods of Norway
Mar. 7, 2012 

Our partners in Norway (Icon) exported there boyz to Northstar this season. Check the ruckus they've been causing

W&B from Beagle Boys on Vimeo.

Shawn's Joint
Mar. 5, 2012 

The master of disaster, the original original, the s-double, Mr. Shawn Stussy has been all over the world and back. If you want to see what he's been up to, check it HERE

Rising Sun: neither here nor there
March 2, 2012 

As much as I have an incredible crew, I like to travel by myself. It's really the only time I have time to think and reflect without interruption. I put on the headphones and roll to my own beat. Japan is one of those magical countries that have so much to offer, but only if you can find it. All over the place or only in one place, it's neither here nor there, but everywhere. Here’s a mix of random mashes from my last day here. I’m still lookin'


Don’t get stuck in the middle


Something’s coming


No, No, No, No, No


Rush hour




Light it up


Pick one








The Street




Don’t touch me


Waste Twice


Just in case you forget






East meets East


Almost home

Rising Sun-Interstyle tradeshow
March 1, 2012

Blue Achieve were exhibiting at the SBJ/Interstyle trade show in Yokohama.


They know I’m not your tradeshow type of guy, however Hiro told me that their crew built this company timeline of our products in Japan over the past 20 years. Of course I wanted to check it out!

The hallway to my past


So many cool things I don’t even remember what we’ve done. I had this leather kick close to 10 years ago that everything I wanted to do was leather this and that


Mammoth ruler, Charlie Morace showing how its done


The Leather down jacket


About 9 years ago, our old marketing director, Brice had this idea of doing a “throwback” of 80’s garb which we called “Gaper.” It was basically a fun way on showing what we use to do (and some that still have no idea). We developed one pieces with silly color blocking and even started a website called gaperhunter that allowed kids to upload their own gaper moments. It was a joke that surprisingly a lot of people liked.


Fanny pack included


Towards the turn of the millennium, I had this idea of bringing denim inspired fabrications into shredding. 686 was the first to do this on a full scale and at the time, people flipped out


Years later, we teamed up with the kingpin of denim. The Levis Strauss Company on a cool capsule collection


We followed that with a few other partners like our friends at KR3W


Our first collaboration that changed a lot how people looked at things


Check out the old catalogs


This was during my TECH COLORBLOCKING design phase


The Band and Tri-Pipe pant?


This jacket could almost work today


The 10 year special SIA issue with some dork on the cover


E-Tree was the Sofa-King Scenester


I remember this ad we did with Gaetan at Jumbo’s Clown Room in Hollywood. The ad looks weird here, as the mag censored a lot what Gaetan was looking at


Lets bring it back, way back. Before it was 686, we were called Jib 686. Here’s my first ad in 1992


Our old logo


Street-Snow style


Wanna see something real funny? Check out our early winter outerwear designs. Talk about boxy--short fits. Classic and hilarious.


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