Experts & Insiders 2/16/2011

E&I - What You Can Learn From Kim Kardashian

Dana Swanson's Story 
E&I: What You Can Learn From Kim Kardashian

kim_kardashian_2-1024Yea, that’s right, I said it…there is something to learn from the Kardashian sisters.  Being famous and staying famous, really for doing nothing, isn’t as easy as it sounds.

Kim Kardashian may not have as many followers on Twitter as Gaga or The Bieber, but what she does have is the highest rate of follower interaction.  What that means is that out of the 6 million plus people that follow Kim on Twitter, most of them are actively interested in the star, and respond, retweet and even start conversations amongst each other.  How has she gotten over six million people to be interested in her daily musings?   She’s cultivated this following by asking questions and involving her fans in building her brand.

I guess the good part about being famous for no particular skill or achievement, is you’re able to direct your brand in any way you want.  But there is something to take away from how she’s managed her fledgling empire.  Instead of trying to figure out what her consumer wants, she just asks them.  Just a few short years ago this wasn’t all that easy to do, but today, 160 characters can define your next project in a matter of minutes, plus do a good chunk of your PR and marketing too.

There’s been plenty of examples of crowdsourcing disasters (anyone catch The Gap logo debacle?) However, creating an active, engaged following and involving them in your design process can be incredibly productive as well as cost effective.

Invest a bit of your budget in growing your social media numbers…facebook ads, promoted tweets, there’s many way to go about it, but good doses of care and genuine interest in what your consumers want is the key, good content, deals and sales can take you part of the way, but interaction is the next step.  Whether you like it or not, social media is here to say, so join the party and get some stuff done!