Experts & Insiders 3/30/2011

E&I: Latin Snowboarders Taking Flight

E&I: Cross-Cultural Marketing

Latin Snowboarders Taking Flight

Another sign the Latin American snowboard scene is trending upwards. Take a look at what we down at Grandvalira last weekend. A contingency of Argentine shredders made some noise at the TTR Total Fight – Masters of Freestyle event.

Captura de pantalla 2011-03-26 a las 20.13.00

Again, I believe future global growth of the sport hinges on niche snowboard scenes producing the athletes (personalities) that promote new participation trends for the industry.  In this case, as more Latin riders emerge at the forefront of contests and filming we’ll see the impact the broader urban youth market around the world. Demos, tours, and events will begin to reflect and resonate with the next generation of shredders. While this recent event happened in Europe, South American riders are also making a mark in the United States…The “core” Latin snowboard market is out there.

It’s important to point out the Argentinean rider Matias Schmitt’s amazing performance, he was a non-invited rider and went on to win 4th place in the competition.

- via Transworld Snowboarding

Final Results:

1. UOTILA VILLE

2. PAUNONEN VALTTERI

3. NIEMELA NUUTI

4. SCHMITT MATIAS (ARGENTINA)

5. VIAL FACUNDO (ARGENTINA)

6. KROSGSTIE JOACHIM

7. OEDEGAARD JULIUS

8. ROKOLAMPI TOMMI

9. LIPSANEN JANNE

10. RADAELLI MATIAS (ARGENTINA)