Experts & Insiders 9/12/2011

E&I: YES Snowboards Premieres Film in Santiago, Chile

YES Snowboards Premieres Film in Santiago, Chile

By: Juan Delaroca

yes-family

Thought it was both interesting and cool to see that Yes Snowboards premiered their new film in Santiago, Chile. This act of paying homage to the snow scene in that country it reaffirmed my belief that we’ll start to see the North and South American markets migrate closer to one another. It will be increasingly difficult to ignore the South American snow markets global importance and value.

We premiered our movie in Santiago because we wanted to launch it at a place where we felt like it would be received very well. – DCP

Here’s the ESPN recap of the event.