Blog 3/26/2010

Chad's Mikes Mashup cut-and-paste for friday 3-26


The OG’s of ICONS
March 26, 2010

It's something that’s so embedded in our culture, we tend to forget where and who it came from. I’m talking about the Power of Identity with world renowned graphic designers that most of you have no idea exist. Hopefully that will soon change as you check out 7 of the best, in no particular order.

Saul Bass, who passed away in 1996 was well known for designing film titles, but also designed a few of these little babies. Maybe you’ve heard of them?

If you’re from the design field, you’ve heard of Paul Rand, who’s probably one of the most famous American designers that’s defined Fortune 500 companies like IBM and UPS

Alan Fletcher, who also passed away in 2006, was from the UK but for heads from America probably know him from designing the Rueters logo which has 84 dots.

Walter Landor is known for designing one of the best logo’s in the world, FED EX. Although this German designer has done a lot, this is something that will last past my kids, kids, kids, kids+ lifetime.

Ivan Chermayeff and Tom Geismar started off as two friends at Yale university in the mid 50’s. Today, their firm has designed way too many of the icons we’ve grown to love (and hate)

Gerard Huerta is one bad mofo. One big reason is that he has a diverse skill set that transcends cultural and political boundaries. Who else can do AC/DC then HBO all in one swoop?

I saved the best for last. Raymond Loewy is already in the history books as one the best designers of the 20th century. More importantly, the stuff we know today was designed over 25 years ago! I don’t think he had Adobe Illustrator like we do today.