Industry News 9/17/2014

B$Z: Bode Miller Signs With Dainese

Bode Miller Signs with Dainese as Safety and Protective Gear Supplier Dainese to Support his Focus on Continued World Cup Dominance and 2018 Winter Olympics

Bode Miller, the most decorated male athlete in U.S. skiing history, has announced a four-year agreement with Dainese to be the sole supplier of his ski racing safety and protective gear. The partnership brings together two of the most recognizable names in competitive ski racing, arming Miller with innovative technologies and superior protective gear which will aid him as he pushes the limits of the sport. Dainese has also been named the official safety equipment supplier for the U.S. Ski Team.

“Throughout my entire career, I have chosen to partner with companies that strive to be the very best in the industry,” said Bode Miller, long-standing member of the U.S. Ski Team. “Given their attention to detail, high quality products and development of advanced safety systems, Dainese is the best I have found.”

With a self-stated goal to ski “as fast as the natural universe will allow,” Miller has chosen Dainese to be the supplier of his personal protective gear given the company’s innovative approach to designing superior quality products with functionality driving the design. Bode will be wearing Dainese from head-to-toe - including a customized carbon helmet with eye-popping graphics, stealth back protection, carbon-reinforced arm and shin guards, specialized racing gloves and streamlined goggles.

Miller will also play a pivotal role in providing feedback to Dainese’s team of designers as part of their never-ending pursuit to improve the performance of their products. This will hold especially true for the company’s ground-breaking D-air® Ski airbag system which borrows technology from Dainese’s well respected competitive motorcycle racing protective gear, deploying during a highspeed crash to provide critical protection to the body’s core.

“Dainese’s decision to partner with Bode Miller goes well beyond a mere sponsorship opportunity,” said Giovanni Fogal, Multisport Marketing Manager for Dainese. “We look forward to involving him in the research and development of our entire line of wintersports protective gear as we have found this sort of deeper collaboration results in innovative solutions to share with our consumers.”

Miller’s leave-everything-on-the-slopes approach has served him well over the years with six Olympic medals, two World Cup Championships and 33 individual World Cup wins to his credit. He is one of only five men to win across all five World Cup disciplines. He will be among the favorites to podium at this winter’s 2015 Alpine World Cup Championships in Vail/Beaver Creek and he already has his sights set on bringing home more hardware from the 2018 Winter Olympics in Korea.

Dainese has been at the forefront of competitive skiing for more than two decades since first entering the arena in the early 1990’s with the introduction of the sport’s first back protector. The company was recently named the official supplier of protective gear for the U.S. Ski Team, mirroring similar agreements already in place with ski teams and federations in Italy, Canada, Russia and Austria.

For further details on Dainese’s 2015 winter sports product line, please visit