Industry News 9/29/2014

SIMA Image Awards Entry Now Open

Honoring the Best of the Surf Industry from 2014

The Surf Industry Manufacturers Association (SIMA) is now accepting entries for the 12th Annual SIMA Image Awards, recognizingthe best of the surf industry from 2014. All SIMA members that fall under the “regular” or “board builder” categoriesand are current on their membership dues will be invited­ to enter their brands and/or products at
The SIMA Image Awards have become a much-anticipated tradition in the industry where deserving products can shine in the spotlight. The goal is to identify the surf industry’s brands and products that have shown innovation and creativity throughout 2014, keeping the surf industry relevant and thriving. The SIMA Image Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognize fellow surf industry companies for their outstanding contributions to the surf industry.  

The SIMA Image Awards features 13 award categories honoring the achievements of products and brands in 2014:

Product Awards
Accessory Product of the Year
Environmental Product of the Year
Footwear Product of the Year
Hardgoods Accessory Product of the Year
Surfboard of the Year
Wetsuit of the Year

Men's Awards
Men's Marketing Campaign of the Year
Men's Apparel Brand of the Year
Men's Boardshort of the Year
Women's Awards
Women's Marketing Campaign of the Year
Women's Apparel Brand of the Year
Women's Swim Brand of the Year

Overall Awards
Breakout Brand of the Year

This year the SIMA Image Awards will be introducing a new way to honor and thank retailers for all that they do in the industry. The SIMA Board of Directors is excited to introduce this addition to the awards ceremony and hope that it becomes a strong tradition throughout the years. More details will be revealed at a later date.

The SIMA Image Awards process begins with entries. Today main contacts at regular and board builder SIMA member companies will receive a brand-specific username and password via email that will be used to submit entries online. October 17is the final deadline for entries.

Once entries close, a Nominating Panel comprised of manufacturers and retailers will review all entries. Votes from the Nominating Panel will determine the five nominees in each category. Official nominees will be announced in mid-November, followed by final voting by all SIMA member companies and 200 specialty retailers. The SIMA Image Award winners will be announced at a live ceremony in February 2015 in Orange County, California. More information about the ceremony date and location, as well as how to access tickets, will be available in the coming months.

A complete description of awards criteria, list of Nominating Panelists, and a detailed explanation of the entry and voting processes and materials required can be found at

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 24 years, SIMA's Environmental Fund has raised more than $6.5 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.6 million to surf-related non-profit organizations. For more information regarding SIMA, please visit