Industry News 9/29/2014

B$Z: OluKai Supports TEDxMaui 2014

OluKai joins TEDxMaui for third consecutive year in on-going commitment to support thought-provoking discourse and regional innovation in Hawaii

Perfectly aligned with OluKai’s prolific commitment to strengthening regional innovation in Hawaii, this Sunday OluKai was proud to support TEDx Maui for a third consecutive year. The event, which took place on September 28, 2014 in Maui, Hawaii, brought together innovative and inspiring speakers and performers who have the courage to dream and change the world with revolutionary ideas.

Celebrating this year’s theme, “A Brilliant Life”, TEDxMaui’s all-day event continued the encouragement of global thinking and positive action. Recognizing the importance of connecting global luminaries and sharing progressive ideas with Hawaiian leaders as it relates to local cultural issues, the event perfectly aligns with OluKai’s Walk Story™, an online series and on-going initiative to support and acknowledge those individuals who lead by simply doing; those who do not stray from challenging paths – who inspire others to follow despite the obstacles.

TEDxMaui is an independently produced version of the world-renowned TED conference – a national nonprofit organization dedicated to “ideas worth spreading”. The event was hosted by Maui’s Kainoa Horcajo and Lia Krieg and included inspiring speeches and performances from the following presenters. A livestreaming of the day’s event was hosted on

    Svetlana Berdyugina, PhD - NASA astronomer Dave Kalama -Maui surf icon and big wave pioneer Daniel Anthony - Food sovereignly leader and local farming advocate Robert Cazimero – Legendary and award –winning Hawaiian singer, song writer, and kumu hula Samuel M. ‘Ohukani‘ohi‘a Gon, III, PhD - Senior Scientist and Cultural Advisor at The Nature Conservancy of Hawai’i Maya Soetoro-Ng, PhD – Award-winning peace, multicultural, and international studies educator Kerrie Urosevich, PhD – Community mobilizer and peace builder Lindsea K. Wilbur – Hawaii’s own futurist focusing on social invention Deadulus (Alfred Darlington) – Artist, producer, composer and performer

    About TED | TEDx
    TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis. To learn more, visit  For more information about TEDxMaui, visit and ‘Like’ them on Facebook at

    About OluKai
    OluKai is a luxury lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai is one way to unlock its spirit in all of us. It is an inspired brand that whole heartedly believes in creating an emotional connection with the consumer and communicates from an “inside-out perspective.” The company is committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet. Through its Fit by Nature, Crafted by Hand design principle, OluKai builds every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture. In every facet of its business, the brand is committed to respecting the people and the environments it touches. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the ‘Ohana Giveback Programto support the efforts of those who continue to give back to preserve local cultures and traditions. For more information visit