Industry News 9/30/2014

B$Z: Etnies Debuts Uprise Collection

Inspired by the streets, the new etnies UPRISE footwear collection is prepared to tackle the harsh conditions of the cold and wet season ahead. The styles in the UPRISE collection include:  Militarise, Polarise, High Rise, Sky Rise ODB LX, and High Rise ODB LX. This collection is designed to withstand the brutal winter months with durability, comfort and support. This new etnies collection is available now at select finer retailers around the world and on  

Stylish and sophisticated, the Militarise functions well in the cold and wet conditions.  It features a new grippy outsole and an STI Evolution Foam midsole for maximum comfort without packing out.  

With classic vintage aesthetics designed for the outdoors, the all-new Polarise will provide superior comfort and cushioning.

The Sky Rise ODB LX is a stylish mid-top with a removable ankle strap, metal hook eyelets, and a stitch-and-turn toe cap construction.  It also features an STI Foam Lite 2 footbed and an STI Evolution Foam midsole for supreme comfort.

The Mid-Top High Rise ODB LX has a rubber bottom for grip, an STI Evolution Foam midsole for comfort and a gusseted tongue to keep water out.  
With the combination of lightweight STI Evolution Foam technology, gusseted tongues, D-Rings, metal lace hooks and premium materials, you will be set to combat the cold, wet winter in style.