Industry News 10/7/2014

VIDEO: Sony Action Cam Picks Up Torah Bright and Lizzie Armarto

Sony, a worldwide leader in digital cameras, is proud to welcome Olympic Gold medalist Torah Bright and X Games gold medalist Lizzie Armanto to Team Action Cam.  Lizzie joins fellow skaters Tony Hawk and Tom Schaar, while Torah is welcomed by snowboarders Danny Davis, Terje Haakonsen, Jeremy Jones, Hans and Nils Mindnich, Keegan Valaika and Forest Bailey.

“I’m thrilled to join Team Action Cam,” said Torah Bright. “Sony’s Action Cam line packs all of their video expertise into a series of awesome POV cameras that I can use anytime and anywhere - whenever I’m out riding or on an adventure.  I can’t wait to share my world through the Action Cam lens.”

“I’ve just started using the Action Cams and have already found so many different ways to share my skating and my journey,” said Lizzie Armanto.  “It’s exciting to represent Action Cam and to be a part of such an amazing group of athletes.”   

Check out Lizzie Armanto (@LizzieArmanto) and fellow Team Action Cam skaters Tony Hawk and Tom Schaar together testing out the Action Cam lineup in a recent skate session.

“We are honored to bring such accomplished female athletes to Team Action Cam.  Torah and Lizzie bring an undeniable energy and unique perspective to the group, and we can’t wait to see what they’re able to create with our expanding Action Cam lineup.” said Patrick Huang, director of the camcorder business at Sony Electronics. 

Team Action Cam spans skate, snow, ski, surf, BMX, motocross, mountain bike and rallycross. Visit www.sony.com/actioncam  to see what events and resorts Action Cam is supporting and to find out where you can visit us to use the Action Cam for yourself.  Follow us on Twitter (@ActionCam), Instagram (@ActionCam)and by following the hashtag #ActionCam.

The full Team Action Cam roster is below:

SKATE

    Lizzie Armanto
    Tony Hawk

    Tom Schaar

    SNOWBOARD

      Forest Bailey  
      Torah Bright

      Danny Davis
      Terje Haakonsen

      Jeremy Jones

      Hans Mindnich

      Nils Mindnich

      Keegan Valaika

      SKI

        Sage Cattabriga-Alosa
        Angel Collinson

        Tim Durtschi
        Gus Kenworthy

        Dash Longe

        Ian McIntosh

        SURF

          Sebastian Zietz

          BMX

            Nigel Sylvester

            MX/SX

              Ricky Carmichael
              Ryan Dungey

              RALLYCROSS

                Nick Roberts
                Geoff Sykes

                MOUNTAIN BIKE

                  Casey Brown
                  Matt Hunter

                  Cam McCaul

                  Brett Rheeder
                  Stevie Smith

                  Thomas Vanderham

                  About Sony:
                  Headquartered in San Diego, Sony Electronics is a leading provider of electronic products for both the consumer and professional markets.  Within Digital Imaging, their lineup includes a variety of award-winning cameras from the Alpha Interchangeable Lens Camera line, the Cyber-shot® compact camera line and the Handycam® video camera line, as well as premium lens offerings from partners ZEISS® and G-series Lenses.