Industry News 10/8/2014

REPORT: See Who's On Top of the Social Leaderboard

Hookit tracked 135 competitive motocross riders during the month of September that generated 350.7k new fans and over 6.2 million fan interactions.  Of the 350,707 new fans 36.1% came from Facebook, 55.1% from Instagram and 8.8% from Twitter. 

James Stewart hit the number one spot for the #1450 Rider in Social with over 2.4m total fans, 898,932 fan interactions and 39,738 new fans, a 1.7% growth.  Stewart also beat Ken Roczen eight to four in the top 10 most popular photos on Instagram.

Adam Cianciarulo once again dominated the #1250 riders in social for the third consecutive month with 750,513 total fan interactions and 26,278 new fans, a 4.9% growth.  Cianciarulo also secured his third place spot on the top 10 riders by total fan interaction.

The top growers were Dustin Pipes in 450 cc with a 14.4% total fan growth and Jeremy Martin in 250cc with a 13.9% total fan growth.

The top tweet was from Monster Energy seen by over 1.7m followers.

For more visit