Industry News 10/29/2014

EVENT: IBD Summit Sets the Stage For Industry Change

Interbike, organizers of The IBD Summit, is set to launch the 2015 event with a new location, a new date, a new format and a new agenda. The event will now take place during a time of year when many retailers will find it easier to leave their stores. Recent feedback from previous and prospective attendees indicated that while there were several benefits to the tie-in with the Sea Otter Classic and the Bicycle Leadership Conference, the time of year and location were difficult factors to overcome.


Taking place from January 27-29, 2015, The IBD Summit will now call The Phoenix Marriott Tempe at The Buttes its new home. Interbike strategically picked this location for its warmer climate,  proximity to a major airport, great off-road and on-road trails for rides and its excellent reputation for hosting 1st class events.

“It was time we changed things up. We really struggled to get dealers out of their stores in April and Monterey was just too difficult and too expensive to get to,” said Pat Hus, Vice President of Interbike. “We also felt it was time to take on some bigger issues facing our industry and that mandated a change to the format of the overall event.”

The conference will now feature three major components: top-level speakers that the event has been known for since its inception, the incorporation of a new retail store manager track presented by Mann University and the development and creation of a new Manifesto of Change for the bicycle industry.

  • Manifesto of Change: For the first time ever the IBD Summit will incorporate sessions by industry experts tackling some of the  major challenges affecting IBD’s today:  1) Flat to declining sales and the market share war that is being waged to the detriment of so many. How do we change direction and get back to a growth environment? 2) How do we as an industry work together to manage the new on-line landscape that is shaping retail today? The topics will be discussed in two unique and interactive sessions: Challenging the Status Quo (Wednesday morning 10:30 – 12:30) and Creating a Healthier Specialty Channel Ecosystem (Thursday morning 10:30 – 12:30). Guest speakers and panelists include Bernie Doering, SVP Global Sales of BRG Sports, Skip Hess, Former CEO of Electra Bicycles and General Manager of Giant USA, Mark Graf, co-founder of SmartEtailing and Buy Local Now, Ronnie Bonner, owner of Sparky’s Distribution (BMX), Tom Henry, owner of Landry’s Bicycles in Boston, MA and more. Following each presentation, a panel discussion will take place with ample time for retailer & supplier attendees to engage and participate. All participants will be assigned to groups as they check-in and each will be given specific assignments (related to the panel discussions) to work on during the event. The group’s findings and recommendations will be presented at the closing dinner by their respective leaders. These ideas will then be refined and edited into what will form the foundation for the first Manifesto of Change for the bicycle industry. This document will be published by Bicycle Retailer and Industry News post-event with the intent of being a driver for improvement in the channel. 
  • Speakers: Five professional speakers will address the audience on a variety of topics designed to help retailers not only grow their businesses, but to think differently about the way they operate on a daily basis. Examples include: 
  • David Shing, “Digital Convergence & Blurred Boundaries:” AOL’s Digital Prophet, is back from the IBD Summit in 2013, where he blew the audience away with his insight into the direction of the digital world, and how it related to retail. In this session he will bring us up to speed on what retailers need to focus on today, and in the next few years to incorporate a sound digital strategy into their business plans.
  • David Mead, “Start With Why”: Expert facilitator David Mead will offer an unconventional perspective that explains why some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over.
  • Randi Busse, “Moving Employees from Compliant to Committed”: Customer service expert Rani Busse will present four key traits to help transform retail store employees from a “renter” mentality to an “owner” mentality – ultimately setting them up to deliver a positive and powerful experience for your patrons on a consistent basis.
  • Mann University: New for 2015 is an opportunity for store managers to benefit from the wisdom of retail growth strategy experts from The Mann Group. Over the course of the event, managers will break into the Mann U sessions to learn about the following topics: What Is a Leader?, Motivating Staff and Effective Communication.” 

For the first time in the event’s history all three major trade associations will be represented and will work together towards a common goal of improvement and change. Event sponsors PeopleForBikes and the National Bicycle Dealers Association (NBDA) are back for 2015, as well as 1st time sponsor, the Bicycle Product Suppliers Association (BPSA).
 
“The BPSA stands behind the mission of the IBD Summit and its quest to help retailers grow their businesses,” said Roger Gierhart, President of the Bicycle Product Suppliers Association and Vice President of Forecasting, Distribution and Logistics at Trek Bicycle Corporation. “The new January dates, Phoenix location and top-notch content should convince any retailer that this is a must-attend, kick-off event for 2015.”
 
Also sponsoring the event are QBP, Pivot Cycles, 100%, Essor, MET Helmets, Accell North America and BRG Sports.
 
Road and mountain bike rides will be coordinated for each day as well as a planned golf outing at the Legacy Golf Course on Tuesday January 27th.
 
A limited number of sponsorship opportunities are available for the IBD Summit and can be purchased directly through Interbike. More information on The IBD Summit can be found at www.theibdsummit.com