Industry News 10/29/2014

VIDEO: Skullcandy Kicks Off Immersive 'Drop In' Campaign and Contest

Skullcandy, Inc. the original lifestyle and performance audio brand, kicks off their latest campaign with a stimulating, visually-charged video that highlights the rich, immersive sound experience delivered by the Skullcandy “Crusher™” headphone.


The Crusher features proprietary speaker drivers that deliver a powerful and realistic sensory bass experience—transforming everyday audio into bass you can feel™—welcoming users to drop into an incredible audio experience. The new Skullcandy “Drop In” project brings this completely immersive experience to life – whether it’s a movie, video game, TV show or your favorite playlist – you’re not just seeing and hearing it, you’re feeling it.

For the campaign’s debut, Skullcandy worked with NY-based production company Blacklist and acclaimed design and animation studio Golden Wolf to create a video that appeals to their core audience’s creative, on-the-go lifestyle. The spot features NBA all-star James Harden firing up his personal travel soundtrack, his Crushers taking him from the confines of an airplane to the front row of a concert. Harden is “dropped in” to a dynamic graphic world that immerses him in the audio, depicting how the Crusher headphones allow users to experience their media in a whole new way. Played throughout is “The Wicked Ones,” a vibrant track from DOROTHY, a new band with a distinct sound that perfectly compliments the visuals and highlights the sound and experience Skullcandy is known to deliver.

In addition to the spot, Skullcandy.com will host a contest beginning November 3 to encourage fans to share what their personal Crusher “Drop In” experiences look like. Contestants will have the chance to win one of four priceless experiences including VIP concert tickets and festival tickets, a surf trip to Australia with a Skullcandy pro surf athlete Mick Fanning and a trip to Jackson Hole with members of the Skullcandy Snow team.

For more information on Skullcandy and the contest rules visit www.skullcandy.com/drop-in.