Industry News 10/30/2014

B$Z: Venture Out at Outdoor Retailer - A Modern Outdoor Experience

Venture Out is coming to Winter Market! At its Summer Market debut, buyers from Backcountry.com, Adventure 16, REI, Zappos, Half Moon Outfitters, Moosejaw Mountaineering, Nantahala Outdoor Center and others lined up on day one to shop this new dynamic area as the doors opened to see brands like Poler, Topo Designs, Duckworth, Seavees, Tentree, Iron and Resin, Parks Project, Pendleton and more. Watch the two-minute recap video below.

“A goal of retailers is to make their space "sticky". The more time a customer sticks around in your shop, the more they are likely engage in a relationship and return. It gives the retailer and the customer the chance to build that mutually beneficial relationship. We came because we were curious. We stayed because the Venture Out was sticky.

One of the great things about Outdoor Retailer is that you are surrounded by a tribe who is defined by a love of the outdoors, just not necessarily in the same way. Still, we share and thrive off each others stoke. Venture Out has gotten me thinking more about how Adventure 16 can share that stoke with more Outdoor enthusiasts, even if their passion isn't rooted in our past." Christo Kuzmich, Adventure 16 Buyer


You won't want to miss being part of the core offerings and new brands and products brought to market first in 2015 at Winter Market. If you are interested in exhibiting in this curated area, please contact National Sales Manager Krista Dill.


A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers. Make Venture Out at Winter Market in the South Foyer your first appointment, with more brands capturing the creative expression of our outdoor obsession: