Industry News 11/3/2014

B$Z: Etnies X Plan B Alliance Deploys Footwear Collaboration

Longtime allies, etnies and Plan B, have reunited to collaborate on a footwear collection. The collection coincides with the release of Plan B’s first full-length video since 1997, “TRUE.”  The two brands have had ties since 1992 when Sal Barbier skated etnies Raps in Plan B’s legendary first video, “Questionable.”  


Today Ryan Sheckler leads the troops, continuing the alliance between etnies and Plan B. The etnies x Plan B collaboration collection includes the styles that he uses and abuses regularly – the Marana, Marana E-Lite and the Scout all featuring STI Evolution® Foam. The Marana was designed and developed for Ryan to withstand the harsh demands of his skating, and the Marana E-Lite is the newest and most progressive style in the Marana Bloodline.  The lightweight, durable and high-impact rebound cushioning Scout is the supreme comfort shoe that these guys wear anytime they are off their boards.

Keep the conversation going with these hashtags: #etniesMarana, #etniesScout, #EvolutionFoam