VIDEO: Fjällräven Unveils First North American Advertising Campaign
Marquee outerwear, apparel and accessories from Fjällräven’s Fall-Winter 2014 Collection are shown throughout the film, including the Övik Lite Jacket, Sarek Trekking Jacket, Greenland Jacket, Keb Trouser, Vidda Pro Trousers, Canada Shirt No.35, Rucksack No.21 Large and Greenland Backpack Large. Shop the video lookbook here.
The broadcast advertising component to the campaign debuted nationwide over the weekend on ESPN and will run on the network through the Fall season.The campaign will also run in print and digital editions of Outside, Backpacker, Surfer and Men’s Journal.
Check out one of the beautiful campaign spots: