Industry News 11/10/2014

VIDEO: Skullcandy and Red Bull Partner with Robbie Maddison on Record Breaking Jump

Freestyle Motocross pioneer Robbie “Maddo” Maddison is best known for his record-breaking jumps at iconic locations across the globe.  These include the Tower Bridge in London, the Arc de Triomphe at Paris Las Vegas and the Corinth Canal in Greece among others. When he’s not leaping over everything from football fields to the San Diego Harbor, Robbie stays busy winning X Games medals and X-Fighters moto trophies.

As a key member of the Skullcandy family since 2011, Robbie exemplifies the pioneering, no-holds-barred attitude that is central to the Skullcandy philosophy. On Robbie’s first day in Skullcandy’s Park City headquarters, he looked out of the conference room window and saw the K120 Nordic Ski jump across the street at the Utah Olympic Park, stating he would jump it one day.  Now, two years later, Skullcandy in partnership with Red Bull bring that dream to life and is sharing it with fans around the world by way of their “Drop In” project.

Robbie’s project is a key element of Skullcandy’s Drop In campaign featuring Crusher. The “Crusher” features proprietary speaker drivers that deliver a powerful and realistic sensory bass experience that transforms everyday audio into bass you can feel. Using the Crusher, Skullcandy is welcoming users to fully immerse themselves into the most incredible audio experience ever. The new Skullcandy “Drop In” project brings this completely immersive experience to life – whether you’re watching a movie on your tablet, playing a video game or listening to a playlist to get amped for a death-defying jump – you’re not just seeing and hearing it, you’re feeling it.

Today, Skullcandy welcomes fans to “Drop In” on Maddo’s epic Park City jump, giving them an exclusive behind-the-scenes preview of the soon-to-be released full-length documentary film “On Any Sunday, The Next Chapter”. The footage captures Robbie breaking the Olympic bobsled record going up the track while working his way up the mountain and then setting a mind-blowing new record for vertical drop on a motorcycle on his way down. 



Look for Robbie in Red Bull Media House’s upcoming release, On Any Sunday, The Next Chapter, coming to theaters November 7. Receive a free download of Red Bull’s On Any Sunday, The Next Chapter with purchase of any Skullcandy Crusher exclusively at Best Buy.