Industry News 11/12/2014

B$Z: The 2014 SIMA Image Awards Nominees Announced

The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the 2014 SIMA Image Awards, a program that strives to identify the surf industry's most influential and innovative companies and recognize them for their efforts to advance and grow the industry over the past year. The nominees will be honored and winners announced at the SIMA Image Awards ceremony on February 12, 2015, at The City National Grove of Anaheim.

SIMA is also introducing a new component to the SIMA Image Awards to honor specialty surf retailers: the SIMA Honor Roll. All specialty surf retail stores that have been in business for 50 or more consecutive years will be inducted onto the SIMA Honor Roll for their outstanding work and dedication to the industry. It is a way for brands to show their gratitude to these retailers and will become another exciting tradition each year. The inaugural list of inductees will be announced in the coming weeks.

“While SIMA is specifically a manufacturer’s association, a SIMA Image Awards without honoring our retail partners is like the Oscars without movies,” says SIMA President and Vans’ VP/GM North America Doug Palladini. “The SIMA Honor Roll gives us yet another way to pay homage to those who have made our industry possible through their dedication to not only our businesses, but our culture as a whole.” 

In its twelfth year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize their peers for their outstanding contributions to the industry. All regular and board builder SIMA members were given the opportunity to enter their own brands or products for consideration in any qualifying categories. These entries were then reviewed and voted upon by a nominating panel of experts comprised of both surf industry manufacturers and retailers. The outcome of the nominating panel votes determined the five final nominees in each category. Winners of these categories will be determined by a final vote open to all SIMA member companies, as well as specialty retailers. The main contact at each SIMA member company can expect information today via email for final voting.

This year, the following outstanding products and brands will be recognized as the nominees in the 13 SIMA Image Awards categories (nominees listed in alphabetical order):

2014 SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakout Brand of the Year

Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1, 2014 and September 1, 2014. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. Previous winners of this category are no longer eligible for five years.

Beach Riot
Catch Surf

OTIS

Roark Revival

Vissla


MEN'S AWARDS

Men's Apparel Brand of the Year

Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2014 and September 1, 2014.

Billabong
RVCA

Vans

Vissla

Volcom

Men's Boardshort of the Year

Criteria: Awarded to the boardshort product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

Jordy Freak by O’Neill
Mirage by Rip Curl

Mod-Tech by Volcom

Spinner Lo Tide by Billabong

Zulu by Vissla

Men's Marketing Campaign of the Year

Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2014. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2014 and September 1, 2014 (approx. the September or October issues of endemic magazines).

“Creators & Innovators” by Vissla
“Life’s Better in Boardshorts” by Billabong

“Surfing is Everything” by Rip Curl

“True to This” by Volcom

“Volume 7: Rocketship to Reykjavik” by Roark Revival


WOMEN'S AWARDS

Women's Apparel Brand of the Year

Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2014 and September 1, 2014.

Billabong Women’s
O’Neill Women’s

Rip Curl

RVCA

Volcom

Women's Swim Brand of the Year

Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2014 and September 1, 2014.

Beach Riot
Billabong Women’s

L*Space by Monica Wise

Rip Curl

RVCA


Women's Marketing Campaign of the Year

Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2014. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2014 and September 1, 2014 (approx. the September and October issues of endemic magazines).

“Let’s Go Anywhere” by L*Space by Monica Wise
“My Bikini” by Rip Curl

“Shave Ice” by OluKai

“Today is Perfect” by O’Neill Women’s

“True to This” by Volcom


PRODUCT AWARDS

Accessory Product of the Year

Criteria: Awarded to the accessory product from Spring or Fall 2013 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.

ED01-TIDE Digital Watch by Electric
Happy Lens by Spy

Roark Revival x Leatherman Collaboration Crater C33LX Pocket Knife by Roark Revival
Socks by Stance

SuperTide Marbelized by Nixon

Environmental Product of the Year

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

Eco-Board by Firewire
Plastic Bag Wallet by The People’s Movement

Recycler Series Boardshorts by Billabong

Upcycled Coconut Boardshorts by Vissla

Yulex Nexkin Wetsuit by Patagonia

Footwear Product of the Year

Criteria: Awarded to the footwear product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

Cochise Jogger by The People’s Movement
HOKUA by OluKai

Recliner by Volcom

Surf Siders by Vans

Yoga Sling by Sanuk

Hardgoods Accessory Product of the Year

Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, boardbags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

Blackstix 3.0 by Futures
DNA Flex Mould Leash by Creatures of Leisure

Drylock Boot featuring TDC Thermo Dry Celliant by Xcel

FCSII Essential Series Fin Collection by FCS

Jordy Smith Signature Traction Pad by Channel Islands Surfboards

Surfboard of the Year

Criteria: Awarded to the surfboard model from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

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Beater by Catch Surf
Blackbird by Rusty Surfboards
Pyzalien by Firewire/Pyzel
Siamese Palm Viper (SPV) by Dion Agius by SUPERbrand 
The Average Joe by Channel Islands Surfboards

Wetsuit of the Year

Criteria: Awarded to the wetsuit from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

Drylock featuring TDC Thermo Dry Celliant by Xcel
Flash Bomb by Rip Curl

Psycho Series by O’Neill Wetsuits

Xero Furnace 2mm by Billabong

Yulex Nexkin Wetsuit by Patagonia

 

A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes can be found at www.simaimageawards.com. The winners will be announced at the SIMA Image Awards ceremony on February 12, 2015, at The City National Grove of Anaheim. The ceremony is open to the public and tickets will go on sale in January. Thank you Surf Expo for your continued partnership as the official Premier Sponsor of the SIMA Image Awards ceremony and to RepSpark Systems for your supporting sponsorship.

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