Industry News 11/21/2014

B$Z: BYRD Launches New Pomade Collection and Daily Essentials on Freshly Optimized Website

BYRD, the first choice in grooming for today’s gentleman surfer, is stoked to announce an expansion of its Original Pomade Collection and launch of select essentials including a Dopp Bag for the well-traveled man. BYRD’s complete range of new offerings can now be found on its redesigned website featuring an optimized shopping and lifestyle experience.

“Our pomade line now features two sizes and three formulas so guys can mix up their style while on the go and as conditions demand,” said Chase Wilson, BYRD’s founder. “We’re in the midst of a global expansion so the new products and site are really just the tip of the iceberg.”

Joining BYRD’s Classic Pomade are the newly formulated Matte and Light versions.  Matte Pomade is designed for the “dirty BYRD” in mind with a firm, defined hold and little to no shine. Water-based with shea butter and beeswax, Matte Pomade offers a high and tight style with all day control. Light Pomade is designed for “free BYRDS” that desire a carefree look with medium sheen.  Easy to wash out, the water-based Light Pomade keeps you looking casually slick. All BYRD pomades are proudly produced in Los Angeles and available in a 1 oz. travel size and new 2.5 oz. tin designed for at home use.

BYRD’s product lineup now includes a Classic Cap and durable tarpaulin Dopp Bag.  The cap features a throwback style with leather strap closure, custom BYRD patch.  The BYRD Dopp Bag is designed to carry daily grooming essentials and features YKK zippers, custom BYRD hardware and interior stash pocket. 

BYRD’s newly launched website offers visitors a glimpse into the brand’s surf-driven lifestyle.  The site is mobile optimized for easy access while on the go with new functionality and a simple two-step shopping experience. Also new to the site is a brand ambassador section highlighting “The Flock” including professional surfers Luke Davis, Koa Smith and Dylan Goodale. For the latest brand news on Instagram, follow @BYRDHair.