Industry News 11/26/2014

B$Z: Princeton Tec Partners With Backcountry.com as Exclusive Online Retailer of Sync Headlamp

The partnership between Princeton Tec, the market leader of U.S. manufactured headlamps and handheld lights, and the leading online retailer of premium outdoor gear, backcountry.com, began back in 2008. To date, Princeton Tec remains one of the top lighting brands available at Backcountry. With a strong history and a limited edition Sync headlamp to commemorate the brand’s 40th anniversary in the collection, Princeton Tec taps backcountry.com as the exclusive online retailer of the all-new, retro headlamp.



“With an emphasis on versatility, Princeton Tec’s Sync headlamp is the most feature-rich headlamp we’ve ever made for $29.99,” said George Chevalier, Princeton Tec’s Marketing Manager. “We designed the anniversary edition Sync with a heavy influence on body color and webbing design from our first ever headlamp – the Solo. It's really exciting to partner with Backcountry on this special light as we gear up for our 40th year in business.”

The lightweight Sync features Maxbright LED spot beam, Maxbright LED floodlight, and red Ultrabright LED;  Sync has a max range of 190 feet and a burn time of up to 150 hours. What makes this headlamp unique is the Sync’s power dial that allows direct access to all of the headlamp’s five modes. With simple, smooth clicks of the dial, users can rotate between the red, low flood, high flood, spot and spot/flood combination lights to hone in on the perfect setting for any situation. Smart, powerful and sleek, the AAA-powered SYNC is at home with both seasoned and novice outdoor enthusiasts.

Offering an array of products ranging from performance-driven headlamps to IPX8-rated dive handhelds to lights aimed to please the family, Princeton Tec provides best-in-class products to the outdoor, bike, tactical, industrial and SCUBA markets. Backcountry.com is the premiere online retailer providing the best products from the top brands. The partnership between the two brands is due in part to the attraction of the like-minded and passionate individuals that seek not only the best products, but also the trust instilled in each brand.

“Perhaps the coolest element to the limited-edition 40th anniversary Sync headlamp is hidden in the fine print,” said Emma Hunter, backcountry.com’s Camp Buyer. “Princeton Tec products are built in the USA – a few components are brought in from overseas, but the product development, manufacturing, assembly, and packaging all occur stateside.”

Check out backcountry.com for more information regarding the Princeton Tec 40th anniversary Sync.