Industry News 11/26/2014

B$Z: K2 Snowboarding Launches Lien Binding Microsite

The new K2 Snowboarding Lien All Terrain (AT) and Freestyle (FS) bindings are designed to create the most natural lateral flexing pattern available giving way to free flowing turns, extended tweaks, and stomped landings. The innovative design and style of the Lien is first class, and to share this magic K2 is launching the Lien binding microsite to highlight the new models and revolutionary Tripod binding technology.

Visit the microsite| http://k2snowboarding.com/lien-binding


“As the snow begins to fly, K2 launches the Lien binding microsite to highlight our all new models featuring the Tripod binding technology,” said Hunter Waldron, K2’s global marketing manager. “Go to the site to find all there is to know about this revolutionary new tech. Site features include video, product, tech details, and rider testimonials.”

Tripod Technology is a rethink of binding baseplate design. From day one, K2 set out to design the most biomechanically-correct binding baseplate possible. One that enhances the way riders are connected to their snowboards, and one that also flexes naturally with your foot. Tripod tech allows riders to expand how they move around and pressure their edges on the board, and allows you to draw new lines on the mountain with a surfy feel.

The Lien AT and FS bindings incorporate Tripod technology and design into the most natural flexing binding on the market while maintaining required stability. Pair the Tripod Chassis with K2’s proven Tweekback highback and you have a binding that almost disappears when riding it, so riders can focus on flowing with style.

For more about the Lien bindings and K2, please visit: http://k2snowboarding.com/lien-binding?