Industry News 12/10/2014

B$Z: Priority Bicycles to Distribute All-New Peg Pérego 10+ Children’s Bicycle Seat

New York-based Priority Bicycles announces its partnership with leading baby and children’s product brand Peg Pérego. Priority will supply Peg Pérego’s first ever children’s bicycle seat, the 10+ ($149.99) starting in December, which will be available for purchase on Priority’s website.

The partnership unites two companies acclaimed for quality and style. Priority Bicycles is a new bicycle company that offers smartly engineered, beautifully designed bikes for recreational riders, and is fresh off a Kickstarter campaign that has taken the fitness world by storm. Peg Pérego is an established authority in the children’s market and has been trusted by families worldwide since 1949.


“As a father I have always turned to Peg Pérego for high quality and great looking products for my son,” said Dave Weiner, founder of Priority Bicycles. “When I found out it was developing bike seats, I knew the product would be a perfect fit with the Priority Bicycles brand. I hope this partnership encourages more parents to take their kids out on their bicycles and feel safe and confident doing so.”

Priority Bicycles will offer Peg Pérego’s 10+ rear-mounted children’s bicycle seat that features one-click installation, a reclining design, a suspension system and adjustable footrests. The 10+ will fit on all sizes of Priority’s Diamond frame and the S/M size of the Step-Through frame.

Priority first made waves in the cycling world in July when their Kickstarter campaign surpassed its funding goal of $30,000 in two-and-a-half hours, going on to raise over $550,000 and sell over 1,500 bicycles in 30 days. The bikes feature a grease-free belt drive in place of a standard chain, an internal gear hub, puncture-resistant tires, a rust-free aluminum frame, and come with a tire pump and water bottle cage, all for under $400.

Priority Bicycles are currently available for pre-order on the company’s website, with expected delivery of the first-run of bicycles before Christmas.