EMP: Sanuk Founder to Transition from Active Role
Since being acquired by Deckers three years ago, Sanuk has added 35 employees and now has a team of over 50 passionate people contributing to all areas of its business including: marketing, merchandising, design, development and domestic and international sales. The team is focused on extending the brand’s product offering to support its transformation into a global lifestyle brand. Sanuk is also tapping into the powerful resources of Deckers Brands, which is committed to supporting the brand and driving innovation in the consumer experience through a robust Omni-Channel strategy.
“It was JK’s vision, creativity and passion that supported the brand’s success as a major player in the surf and specialty market arena. That founding DNA will always be a fundamental part of the Sanuk culture,” commented Jake Brandman, president of Sanuk. “JK’s energy will live on in our organization and continue to inspire our vision for the future. We wish him all the best as he embarks on the exciting opportunities that lie ahead.”
“I am super stoked on the team in place at Sanuk, they are totally capable of taking the brand to the next level,” says Kelley. “As for me, I love the thrill of starting new things and constantly challenging the status quo – which is exactly what my next venture, TeaofaKind.com, is designed to do. I will always consider Sanuk to be part of my family and look forward to seeing what the future holds for everyone.”