Industry News 1/5/2015

B$Z: Element Brand Presents their Fall Men's Collection, Soul Adventure

For the Fall 2015 season, Element Brand presents their collection, Soul Adventure, inspired by a road trip taken by founder Johnny Schillereff up California’s famed Highway One. His journey, which took him from energy-filled city neighborhoods of San Francisco to peaceful natural tableaus of Big Sur inspired the collection, available in-stores starting June 2015.

As symbolized by the road-trip from one’s urban home to a natural milieu, Element continues to explore the juxtaposition of the urban and natural worlds. The season’s all-over prints exemplify this, from the nouveau-camo Terrain print to the toile-inspired Range graphic. The fall season also heralds a stronger foray into backpacks and outwear, two successful franchises for the brand. The introduction of the Element Flex product and expansion of technical apparel rounds out the product offerings for the season.   

Back to School with the Camp Backpack Collection
Starting this season Element introduces their new backpack range, the Camp Collection. The assortment, building on bestsellers and tried-and-true styles, is accompanied by the introduction of four premium styles called the Pinnacle Collection. Element partnered with famed product designer Industrial Alchemy from Seattle to design the Pinnacle Collection ranging from a convertible duffel to a slim-pack for daily use. Made for skateboarding or everyday living, these bags combine the most durable materials with sleek design and one-of-a-kind-functional features such as stowaway skate straps, padded back panels for comfort and extensive interior organizational features.

Each pack in the all-new collection coined Camp is designed to perform everywhere from the hoods to the woods, holding all of your necessities wherever your trail may lead.  One percent of the Camp Collection sales will benefit Element Camps worldwide.

The Pinnacle Collection is the peak of the line.


Endure the Elements with Wolfeboro Outerwear Collection
The season marks a debut of the brand’s full Wolfeboro outwear collection, a comprehensive assortment inspired by the rugged traditions of Wolfeboro, New Hampshire, Johnny’s childhood home. Classic silhouettes are updated with stylish details, slim cuts and fabrications featuring Element’s proprietary Authentech technology to endure the elements. Authentech features breathability for moisture evaporation and comfort, windproof material, waterproof coating and insulation.

Element’s Wolfeboro Collection meshes classic style with functionality and the appreciation for simple living.


Made to Endure: Element Flex & Authentech Fleece

The brand also introduces their Element Flex program featuring tried-and-true basics updated with flex fabric for comfort, functionality and style. Flannels and bottoms are re-interpreted with stretch for added mobility on or off the skateboard. The added stretch provides a tailored silhouette for a modern, polished look and feel.

Element’s triple-layer Authentech technology is introduced into their cornerstone fleece program. This premium product features a triple-layer technical fabrication highlighted with thoughtful design details including ergonomic seams, reflective ticking, and slim pockets for functionality. The gussets not only provide functional benefits but also lend to a streamlined silhouette perfect for the on-trend athletic look when layered with tailored pieces.