Industry News 1/8/2015

B$Z: Blundstone Announces Sustaining Sponsorship of the 2015 Sundance Film Festival

Blundstone, the original Chelsea boot brand since 1870 from Tasmania, Australia is proud to announce its Sustaining sponsorship as the Official Boot of the 2015 Sundance Film Festival. Held in Park City, Salt Lake City, Sundance and Ogden, Utah from January 22 – February 1, 2015, this year marks the 31st anniversary and over three decades of fostering a vibrant independent film community.


As a Sustaining sponsor, Blundstone will have a significant brand presence throughout the festival beginning with the Day One Party located at Legacy Lodge where attendees will see Blundstone’s iconic airstream trailer and have the chance to engage in various interactive games. Labeled the “social hub” for Festival attendees, Blundstone will also have a presence at the Festival Co-op, located at 608 Main Street in Park City. The Festival Co-op will give access to over 10,000 festivalgoers to interact with the brand through film-related activations, as well as allow them to try and enter for a chance to win a pair of boots. Most notably however, over 320 filmmakers, jurors and special guests will receive a complimentary pair of Blundstone boots upon their arrival.

Recognized as quite possibly the world’s most comfortable, most durable boots ever made, Blundstone is known for its iconic elastic-sided Chelsea boots sold worldwide that offer durability and contemporary styling. The brand’s extensive boot range also includes a safety boot line that offers superior comfort and protection for industrial usage. Throughout the years, Blundstone has proven to be the go-to boot within the film industry both on and off screen.  Highlights of Blundstone’s presence on television and in feature films has included titles such as Transformers 4, Criminal Minds, Dawn of the Planet of the Apes, Californication, among many, many more.

“For as long as there has been a big screen, there have been Blundstone boots,” says International Sales Executive, Andrew Ross. “Since 1870, we’ve enabled artists to go anywhere, do anything, and live life authentically. We’re very proud to continue that tradition this year as the Official Boot of the Sundance Film Festival.”

Supporting the tremendous growth momentum in the U.S., this past year Blundstone bolstered its events, social media engagement and advertising initiatives by partnering with New York based advertising agency, Gluttony. Overseen by Blundstone’s continued partnership with Brand Initiates Group, who directs all U.S. related marketing and agency partnerships, Gluttony is responsible for managing Blundstone’s Sundance Film Festival Sponsorship. “Blundstone and Sundance Institute share the same indomitable independent spirit,” says Abigail Honor, Partner of Gluttony who orchestrated the partnership. “We’re proud to make Blundstone the Official Boot of the 2015 Sundance Film Festival.”