Industry News 1/13/2015

B$Z: Pearl Izumi Runs with Verde Brand Communications as Agency of Record

Pearl Izumi, maker of ride, run and triathlon performance apparel that empowers athletes to perform better 365 days a year, has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in Boulder County, Verde’s Boulder staff will become not only partners in the office, but on Pearl’s legendary lunch rides and runs, as well.

“Verde’s integrated brand communications, creative storytelling, and authentic passion for cycling and endurance sports is the perfect fit for strategizing and executing our exciting brand direction,” said Geoff Shaffer, Vice President of Global Brand Marketing at Pearl Izumi.  

Verde will amplify Pearl Izumi’s global marketing campaigns - Ride365 and Run365 - to bring stakeholders a product and brand experience driven by passion for athletes and innovation. Verde will provide strategy and execution with a blend of new and traditional public relations, digital content, and the rollout of patented technologies and product collections.

“Pearl Izumi is a brand that’s synonymous with performance, competition and leadership in the run, endurance and cycling markets - we’ve admired Pearl Izumi since the inception of the agency,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “In our very first visit to Pearl Izumi, the synergy was spot on. There is a shared infectious energy around Pearl Izumi products, athletes, brand initiatives and an immeasurable passion around the sports of focus at Pearl Izumi -- we are so excited to drop the clutch on this partnership.”