B$Z: Innate Shovels Support for the Conservation Alliance with Essential Travel Spoons
January 14, 2015
Enter the Innate Essential Travel Spoon.
“When the Innate design team came to me with the Essential Travel Spoon, I didn’t really know what to think,” said Innate Marketing Coordinator Michelle Baynton. “I mean, look at it. It’s a spoon. What could possibly be so special about a spoon?”
As it turns out, quite a lot.
According to Innate’s Design Director
Erin McGann, the Innate Essential Travel Spoon “pays homage to dirtbag
roadtrips where a single spoon is expected to do everything, including clean
out the designated road cup before an after-meal beverage. We designed a shape
with the superb hand and mouth feel of high-end flatware, while the
first-of-its-kind silicone edge allows you to scrape that last little bit of
oatmeal out of your camp cup before coffee.”
But Innate soon realized that with
great spoon comes great responsibility.
“It isn’t enough to just create a
great product,” states Innate’s VP of Sales Robyn Gibson. “The Essential Travel
Spoon is a well-crafted design for active lives, but it’s important to put a
message behind your message. That’s why we decided to put our spoon, or tongue,
firmly in our cheeks to do a fundraiser with the .”
Teaming up with the for , Innate has created the #itsjustaspoon photo station. Stop by the Innate booth () on Jan 23rd or Jan 24th after 4pm, purchase an Innate Essential Travel Spoon and have your American Gothic picture taken at the Innate #itsjustaspoon photo station. All proceeds from your spoon purchase will be donated to the .
And remember, it’s just a spoon.
A spoon is an essential? We’ve
discovered this to be the case on many a road trip. Stepping off the grid for
restorative days of camping bliss means that you need a few necessities.
Designed with the superb hand and mouth feel of high-end flatware, combined
with a first-of-its-kind silicone edge for scraping up that last bit of
goodness, the Innate Essential Travel Spoon is the lightweight, durable
solution for all of your adventures.
Based in Vancouver, Canada, Innate creates clean design for active lives in keeping with their design philosophy of Leaner, Cleaner, Greener. To learn more about Innate, visit: www.innate.ca, or contact them at: firstname.lastname@example.org.