Industry News 1/15/2015

B$Z: SAFILO announces Global Sports & Outdoor Lifestyle division location in Portland and More

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, announced this week that the recently renovated Salvation Army building in Southeast Portland will serve as its Pacific Coast Design Center, the inspirational base for the product leadership activities of the Global Sports & Outdoor Lifestyle division, creating and developing all Safilo current and potential future brands and products targeted at this consumer segment.

With plans to begin occupancy in April 2015, the historic location will be also the headquarters for SMITH’s product development, marketing, sales operations and e-commerce groups lead by a seasoned executive team of SMITH leaders.

With the new location established, Safilo is also pleased to announce the promotion of Chatham Baker to Creative Director and Drew Chilson as Head of Product Creation following their ten years of creative dedication to the brand. Both positions report directly to Eric Carlson, recently named Global Design and Marketing Director, who through his eighteen-year tenure with the company, will continue to drive the brand evolution of SMITH.

In addition, Ron Hayes will take on the interim responsibility of overseeing the North American sports sales channel as an expansion of his current role as Integration Leader. Under Hayes, regional sales territories/sales units will continue to be managed by Rob Retzlaff, Scott Oliver, Mark Phares, Brian Cotsonas, Peter Crow, Mike Torres, and Darrell Tullis.

“We have a very experienced team of leaders who will continue to run the day-to-day business successfully. Temporarily adding Ron’s 20 years of experience as the CFO of Smith on top gives us great confidence that we will come out of the gates stronger than ever, “ said Thorsten Brandt, Safilo CMO and SMITH Brand Leader.