Industry News 1/19/2015

B$Z: Polartec Launches Power Wool with Partner Brands

Polartec, the premium provider of innovative textile solutions, announces the launch of Polartec® Power Wool™, the new fabric collection that optimizes the natural performance of wool with synthetic fibers in patented, plated bi-component knit constructions for superior comfort that only Polartec can deliver. The Polartec Power Wool launch partners include 66º North, Athleta, Beretta, Brooks-Range, Cabela’s, Crazy Idea, Eider, Gornik, Ibex, Kitsbow, Mammut, Millet, Mission Workshop, Mountain Force, QOR, Roeckl, Ternua, Teton Bros, Trangoworld, Under Armour and Westcomb.

Unlike other wool/synthetic blends on the market, Polartec Power Wool is a highly engineered plated construction which precisely places wool and synthetic yarns to achieve performance much greater than the sum of the parts, effectively creating a layering system within a single textile.

Highly breathable Polartec Power Wool fabrics optimally place naturally wicking, odor resistant, temperature-regulating high quality merino wool next to skin with hydrophobic synthetic fibers on the outside for shape retention, durability, and improved dry-times. The resulting products more reliably manage the often-divergent demands of many environments – hot or cold, wet or dry – for superior comfort and durability.

Polartec Power Wool fabrics are currently available in multiple styles, including primary next-to-skin, form-fitting stretch, and patented grid construction based on Polartec’s original synthetic grid fleece technology, Polartec® Power Dry® High Efficiency, which is now called Polartec® Power Grid®.

The launch of Polartec Power Wool follows the introduction of Polartec’s latest innovations, Polartec Alpha, the first-ever breathable puffy insulation, and Polartec NeoShell, the most breathable waterproof fabric on the market. For more information, please visit the new Polartec.com, designed to be a resource for customers and consumers.