Industry News 1/20/2015

B$Z: Smith Introduces XL Options for Lowdown and Outlier Sunglass Models

Bigger and bolder, Smith is launching XL size offerings this January for its popular Lowdown and Outlier sunglass models. Widely seen in the optical market, customers can now select styles based on design rather than be constrained by frame size.


After releasing the popular Lowdown Slim last year for smaller face fits, the five-piece Lowdown Family now has a large coverage frame with the new Lowdown XL. The oversized eye wire, with traditional square lens shape, has been carefully considered to balance its scale with pantoscopic angle to ensure a superior fit for a broad range of faces. The lifestyle-driven design is style appropriate for large face shapes and equally as wearable as an oversized frame for fashion-conscious customers. Comprised of feather-light yet durable 53% bio-based Evolve™ frame material, the Lowdown XL is part of the largest eco-friendly sunglass collection in the world. The Lowdown XL also features anti-lock hinges and hydrophilic megol nose pads to keep the frame in place when introduced to sweat or moisture. Available in eight colorways with non-polarized and polarized Carbonic TLT lens options.

Inspired by our best-selling Outlier sunglass, the new Outlier XL brings all the features one should expect from Smith performance-driven sunglasses into a larger frame style perfect for medium and large heads alike. Designed for the thrill seeker, the larger rectangular shaped lenses, with distinct keyhole nose detailing, is offered in non-polarized, polarized and ChromaPop™ polarized lens options for the largest level of enhanced color and visual clarity. The addition of megol nose and temple pads create a comfortable and secure fit during any outdoor adventure.

Both models, also RX compatible, are available at retail and online at smithoptics.com in January 2015.