Industry News 1/26/2015

B$Z: RAGBRAI XLIII to Celebrate 2nd Annual PeopleForBikes Day

National bike organization PeopleForBikes is partnering with the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI®) for the second year in a row. The 43rd annual RAGBRAI has named July 23, 2015 “PeopleForBikes Day,” building on the success of 2014’s inaugural PeopleForBikes Day. On PeopleForBikes Day, the ride will travel from Cedar Falls to Hiawatha. The news was released over the weekend at RAGBRAI’s annual route announcement party.

“RAGBRAI is a celebration of so many of the great things about bicycling—the camaraderie, the beauty of the ride, and the connection with local businesses,” said Tim Blumenthal, president of PeopleForBikes. “It’s great to be a part of this famous, well-organized event and experience all the enthusiasm Iowa has for bicycling.”