Industry News 1/27/2015

B$Z: Smith Introduces 50th Anniversary Archive Collections for Sunglass and Snow

It all began in 1965 when Dr. Bob Smith started selling the first thermal sealed snow goggle out of his truck in parking lots of local ski areas. The legendary powder junkie had a vision to develop products that could extend the thrill of human experience. Standing behind the belief that if it's worth building then it's worth lasting, Smith continues to celebrate the past while always looking towards the future with its new Archive Collections of sunglasses and goggles for 2015/16.

For January, Smith introduces three additional frame designs to the iconic Archive Collection, exact remakes of original Smith frames introduced over the last 36 years. Each re-issued piece is labeled with its debut year and offered in original colorways.

The Questa, one of Smith's most iconic and distinct frames, was originally introduced as part of Smith's moto series in 1990. The unisex sunglass features a round lens shape with dual-toned face fronts and a retro-patterned design etched into the metal nose bridge.

The feminine focused Rebel, circa 1988, has a subtle cat-eye shape and offers a mix of face fronts that combines metal eye wire with cellulose propionate material for a rich, vintage vibe. For the fashion forward, bold color options and mirrored lenses are available, along with classic black and tortoise colorways in polarized and non-polarized lens options.

Clean corners and traditionally shaped temples define the Tioga, a time-honored aesthetic for outdoor lovers, same as when it was originally released in 1993. The medium-fit frame is a wearable classic that continues to evolve with the modern explorer.

While the Archive Collection stays true to the original styling, Smith has enhanced the experience utilizing beautiful Carbonic TLT lenses for superior optics. All new styles also feature smooth operating barrel hinges, fully adjustable wire core temples and are RX compatible.

To further honor its 50 years of clean style and innovative design Smith is highlighting where past and future meet by introducing its Archive Goggle Collection: five reprisal strap graphics on modern snow goggle frames. Popular strap graphics from 1989, 1991, 1993 and 1994 featuring variations of the iconic brand logo are available across the interchangeable I/O family and in the newly redesigned Squad goggle.

The new Archive Goggles will be available at specialty wintersports retailers and online at beginning September 2015.