Industry News 2/5/2015

B$Z: Dakine Announces New PR Relationship with Akimbo Communications

Dakine is pleased to announce its partnership with Akimbo Communications to oversee the company’s media relations. Effective immediately, Akimbo will collaborate with the iconic action sports brand to communicate its deep rooted brand stories, new initiatives, and promote its extensive collections of apparel and accessories for snow, surf and bike, technical and lifestyle packs, bags and luggage.

Kate Gaeir, principal and owner of Akimbo Communications, has over fifteen years of experience in the snowsports and action sports industries through managing PR campaigns for Smith, Apex Ski Boots, Spyder Active Sports, K2 Skis and others. Based in Portland, Oregon, Gaeir established Akimbo in 2008 to integrate her knowledge and experience in marketing, public relations and event management to provide a full-service agency that focuses on building creative and inspiring media campaigns for clients.