Industry News 2/9/2015

B$Z: olloclip’s® New Telephoto Lens and Macro 3-IN-1 Photo Lens for iPhone 6 and 6 Plus

Get twice as close to the action with the new olloclip® Telephoto + Circular Polarizing Lens (CPL) or more than 80x magnification with the new Macro 3-IN-1 Photo lens for the iPhone 6 and 6 Plus.


The new olloclip Telephoto + Circular Polarizing lens (CPL) for iPhone 6 and 6 Plus features a fixed 2x magnification optical lens, perfect for capturing a crisp photo or video at half of the effective distance.  In addition to getting twice as close to a subject, the lens provides a more creative depth of field so selective focus can be used to make the subjects stand out distinctly from their backgrounds (especially useful when the background is cluttered or distracting), making it ideal for portrait photography.


Included with the olloclip Telephoto lens is a Circular Polarizing Lens (CPL), which neutralizes reflections and light coming in at user-adjustable angles, making colors truer to life and reducing glare.  The CPL can also be used directly on the iPhone camera or on the olloclip 4-IN-1 lens system with fisheye or wide-angle lenses (sold separately).


The new olloclip Macro 3-IN-1 lens offers superior-quality macro (close-up) photography with the iPhone 6/6 Plus.  Functioning similar to a digital microscope, take advantage of three different lenses options (21x, 14x, 7x macro magnification).  Get more than 80x magnification when combined with iPhone’s digital zoom to document the details of objects like fabric, flowers and even skin.  


Simply choose the level of magnification and achieve beautiful macro photos with greater depth of field, nicely diffused light and less pincushion distortion.  The Instafocus™ hoods (included) are specially designed to diffuse the light and facilitate focusing, like training wheels for the macro lens, to get the perfect shot every time.  


“Whether you’re on vacation or shooting on location, the olloclip Telephoto lens adds better quality close ups and more flexibility to the convenience and mobility of the iPhone 6/6 Plus,” said Patrick O’Neill, CEO and founder of olloclip.  “The Macro 3-IN-1 photo lens solution has particular value to the medical, dental, technology, fashion and other industries where impromptu detail shots have enormous benefit and becomes a handy tool.  You will be amazed by the level of definition you can now capture with your iPhone.”


The newly designed olloclip photo lenses for iPhone 6 and iPhone 6 Plus feature three key new innovations:

- Front and rear-facing camera design — to capture the perfect selfie or any favorite moment in telephoto or macro.

- Works with both iPhone 6 and the larger iPhone 6 Plus

- Wearable pendants — For enhanced portability, olloclip iPhone 6/6 Plus lenses include included customizable pendants (package includes three colored pendants) that can be clipped to a backpack, lanyard, key ring or just about anything making the olloclip  ready for capturing that incredible photographic moment.

Designed in the U.S.A. from aircraft grade aluminum and precision-ground coated glass optics in every lens, the Telephoto lens and Macro 3-IN-1 lens are small enough to fit into a pocket or palm of the hand and are compatible with all photo and video apps including Instagram, Facebook and iPhone’s Camera, iPhoto and iMovie built-in apps.