Industry News 2/17/2015

EVENT: Surf Industry's Best Products, Brands and Retail Pioneers Recognized at SIMA Image Awards

Sixty-five nominees representing the best of the surf industry from 2014 were honored last night at the 12th annual SIMA Image Awards ceremony. Nearly 1,000 attendees from surf companies and specialty retail shops packed the City National Grove of Anaheim last night to celebrate the outstanding innovations and contributions made by the SIMA Image Awards nominees, and to see the winners announced.

The SIMA Image Awards nominees were celebrated with a high-energy ceremony hosted by multi-media action sports personalities, Chris Cote and Nicole Dabeau, who were accompanied on stage by DJ Tina T who provided music for the winners’ victory lap. Award winners accepted their honors from the likes of celebrity guest presenters, including Jon and Tim Foreman of Switchfoot, and professional surfers Bruce Irons, Kalani Robb and Kassia Meador.

A very special portion of the evening came when surf legend Shaun Tomson took the stage to honor the 2015 SIMA Surf Shop Gold Wave Award recipients. The inaugural Gold Wave Awards serve to honor specialty surf retail stores that have been in business for 50 or more consecutive years. Last night twenty of the nation’s longest-standing surf shops received a standing ovation as they took the stage to be honored for their longevity, impact on surf culture and dedication to helping build surfing into the vibrant industry and community it is today. The 2015 SIMA Gold Wave Award recipients included: Atlantic Beach Surf Shop; Bert’s Surf Shop; Bunger Surf; Dive N’ Surf; Frog House; Hansen Surfboards; Harbour Surfboards; Haut Surfboards; Heritage Surf Shop; Hobie; Jack’s Surfboards; Katin; McKevlin’s Surf Shop; O’Neill Surf Shop; Ron Jon’s; Surf ‘n Wear’s Beach House; Surf n Sea; Surfers Supplies; Val Surf, and West Coast Surf Shop.

“Every single one of these shops honored tonight have changed lives," said Tomson said from the stage. “If surfing is a religion, surf shops are the temples of stoke.”

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry during the past year. The 2014 SIMA Image Award winners are:

2014 SIMA IMAGE AWARDS WINNERS

OVERALL AWARD

Breakout Brand of the Year – Winner: Vissla

Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1, 2014 and September 1, 2014. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. Previous winners of this category are no longer eligible for five years.

- Beach Riot
- Catch Surf
- OTIS
- Roark Revival
- Vissla


MEN'S AWARDS

Men's Apparel Brand of the Year – Winner: Vans

Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2014 and September 1, 2014.

- Billabong
- RVCA
- Vans

- Vissla
- Volcom 

Men's Boardshort of the Year – Winner: Mod-Tech by Volcom

Criteria: Awarded to the boardshort product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

- Jordy Freak by O’Neill
- Mirage by Rip Curl
- Mod-Tech by Volcom

- Spinner Lo Tide by Billabong
- Zulu by Vissla

Men's Marketing Campaign of the Year – Winner: “Volume 7: Rocketship to Reykjavik” by Roark Revival

Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2014. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2014 and September 1, 2014 (approx. the September or October issues of endemic magazines).

- “Creators & Innovators” by Vissla
- “Life’s Better in Boardshorts” by Billabong
- “Surfing is Everything” by Rip Curl
- “True to This” by Volcom
- “Volume 7: Rocketship to Reykjavik” by Roark Revival


WOMEN'S AWARDS

Women's Apparel Brand of the Year – Winner: Volcom

Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2014 and September 1, 2014.

- Billabong Women’s
- O’Neill Women’s
- Rip Curl
- RVCA
- Volcom

 

Women's Swim Brand of the Year – Winner: Beach Riot

Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2014 and September 1, 2014.

- Beach Riot
- Billabong Women’s

- L*Space by Monica Wise

- Rip Curl

- RVCA


Women's Marketing Campaign of the Year – Winner: “My Bikini” by Rip Curl

Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2014. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2014 and September 1, 2014 (approx. the September and October issues of endemic magazines).

- “Let’s Go Anywhere” by L*Space by Monica Wise
- “My Bikini” by Rip Curl

- “Shave Ice” by OluKai

- “Today is Perfect” by O’Neill Women’s

- “True to This” by Volcom
 

PRODUCT AWARDS

Accessory Product of the Year – Winner: Socks by Stance

Criteria: Awarded to the accessory product from Spring or Fall 2013 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.

- ED01-TIDE Digital Watch by Electric
- Happy Lens by Spy

- Roark Revival x Leatherman Collaboration Crater C33LX Pocket Knife by Roark Revival

- Socks by Stance

- SuperTide Marbelized by Nixon
 

Environmental Product of the Year – Winner: Yulex Nexkin Wetsuit by Patagonia

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

- Eco-Board by Firewire
- Plastic Bag Wallet by The People’s Movement

- Recycler Series Boardshorts by Billabong

- Upcycled Coconut Boardshorts by Vissla

- Yulex Nexkin Wetsuit by Patagonia


Footwear Product of the Year – Winner: Surf Siders by Vans

Criteria: Awarded to the footwear product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

- Cochise Jogger by The People’s Movement
- HOKUA by OluKai

- Recliner by Volcom

- Surf Siders by Vans

- Yoga Sling by Sanuk


Hardgoods Accessory Product of the Year – Winner: FCSII Essential Series Fin Collection by FCS

Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, boardbags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

- Blackstix 3.0 by Futures
- DNA Flex Mould Leash by Creatures of Leisure

- Drylock Boot featuring TDC Thermo Dry Celliant by Xcel

- FCSII Essential Series Fin Collection by FCS

- Jordy Smith Signature Traction Pad by Channel Islands Surfboards


Surfboard of the Year – Winner: The Average Joe by Channel Islands Surfboards

Criteria: Awarded to the surfboard model from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

- Beater by Catch Surf
- Blackbird by Rusty Surfboards
- Pyzalien by Firewire/Pyzel
- Siamese Palm Viper (SPV) by Dion Agius by SUPERbrand
- The Average Joe by Channel Islands Surfboards

Wetsuit of the Year – Winner: Yulex Nexkin Wetsuit by Patagonia

Criteria: Awarded to the wetsuit from Spring or Fall 2014 product lines (at retail between January 1, 2014 and September 1, 2014) that featured the most exciting design, appeal or innovation.

- Drylock featuring TDC Thermo Dry Celliant by Xcel
- Flash Bomb by Rip Curl

- Psycho Series by O’Neill Wetsuits

- Xero Furnace 2mm by Billabong

- Yulex Nexkin Wetsuit by Patagonia

A very special thanks to Surf Expo for your continued partnership as the official Premier Sponsor of the SIMA Image Awards ceremony, to the Blue Carpet Sponsor Audi and to RepSpark Systems for your supporting sponsorship.