Industry News 2/17/2015

B$Z: Celebrates their Ladies Night Series and Ambassador Athlete Inspired "Noir Collect

Gina Duffy, the principal of and her team sponsor and lead a weekly ladies night offering each Wednesday at Powder Mountain. In the series first six weeks it has offered a snowboard and ski tuning clinic, avalanche awareness clinic, female only rail jam, manufacturer demo nights and pro female athlete ride alongs in addition to weekly raffles, bonfires, music and fun with a $15 lift ticket for all ladies and girls each week from 3-9p.

Strong attendance out of the gate with as many as one hundred plus gals showing up to participate drive the ladies night series and the mission forward to get more girls out there shredding and build community.  

“The Ladies Night series and inspiration from our growing ambassador athlete ranks also influenced the launch of our capsule 'Noir Collection' functional and fashionable pieces based in black with Camouflage and gold accents for all the girls out there that prefer black diamonds,” says Duffy.

“We are having such a fun winter season with our events and our ambassadors in winter sports across the country stoking the fire, we wanted to add some signature pieces to our offering as we continue to align with like minded organizations and brands. We are equally excited for what is around the corner with our wake, surf, skate and fair weather adventure offerings and alignments for the ladies out there killing it.Duffy added.

The Ladies Night series at Powder Mountain continues through April 1, 2015 each Wednesday. You can purchase the Noir Collection along with all the signature apparel and their growing hard good and gear offerings for female athletes by female athletes at