Industry News 3/4/2015

B$Z: Mountain Dew Debuts Live Action Virtual Reality Snowboard Experience at Burton US Open

Mountain Dew is progressing action sports entertainment by providing snowboard fans of all experience levels an opportunity to ride in Utah’s scenic backcountry alongside their favorite pro snowboarders Danny Davis, Scotty Lago and Jack Mitrani through an innovative and immersive 360 degree virtual reality experience. This emerging technology has allowed DEW to bring authentic action sports content to life for its fans.

The Dew VR Snow Experience will debut at the Burton US Open of Snowboarding sponsor village in Vail, Colo., giving event attendees the opportunity to be among the first to experience it.

“Mountain Dew has one of the most loyal followings – specifically in the action sports community – so we wanted to find a way to give our fans innovative action content that they are passionate about in a unique and authentic way. We are really excited to debut the new Dew VR Snow Experience with Danny Davis, Scotty Lago and Jack Mitrani at the Burton US Open, the world’s longest running snowboarding competition, " Jamal Henderson, Director, Brand Marketing, Mountain Dew


WHAT: The Dew VR Snow Experience

WHO: Mountain Dew, Danny Davis, Scotty Lago, Jack Mitrani

WHERE: Burton US Open Sponsor Village, Vail Mountain, Vail, Colo.

WHEN: March 4 – 7, 2015
            9:00am – 4:00 p.m. MST / Wednesday, March 4

            9:00am – 5:00 p.m. MST / Thursday, March 5 – Saturday, March 7