Industry News 3/9/2015

B$Z: Lucid Eyewear Is Designed In Los Angeles

Lucid Eyewear is proud to present Part 1 of their Spring/Summer 2015 look book. Dominique Thaysen takes to the streets of Los Angeles where Lucid found its start. The Apogee, El Fuego, Ventura and Titus each draw influence from architectural and lifestyle elements that are synonymous with the urban environment of Los Angeles. Produced in limited quantities, each piece of this collection is constructed from the finest materials to deliver an exclusive and quality driven sunglass.

“We chose to accomplish this on foot, simply walking the streets of Los Angeles capturing the raw essence of each location, says Founder/President, Mark Reininga. “Dominique’s look captured a distinct impression of the city and Lucid Eyewear within this environment."

The Lucid Giveback Program - Spread The Shade:

Lucid Collections:

Apogee - A perfect fit and shape to instill strength, confidence and reverence. Don’t just be… Be A Legend -

El Fuego - The principles of style are exceptional, distinctive and luxurious in form and design… Seize the Day -

Titus - An exceptional look and expression with modern elements of design and style… Rise Above -

Ventura - This refined, restrained and sleek classic look is the perfect fit of simplicity and style… Stay Positive -