Industry News 3/16/2015

B$Z: Hari Mari Tests the Waters with Aqua-­Friendly “Dunes" Line

HariMari, the fast-growing flip flop brand known for its premium leather sandals, is kicking off the Spring/Summer 2015 season with the launch of its first all-rubber, water-friendly offering, called ‘Dunes.’

Featuring grooved foot beds, quick-dry nylon straps, boat-safe outsoles, and Hari Mari’s patent-pending Memory Foam Toe, ‘Dunes’ caters to a growing contingent of water sport enthusiasts, boaters and beach-goers seeking sandals that stand up to wet environments, without sacrificing color or comfort.

“Traditionally, if you wanted a water-friendly flip flop, you’re buying a black or brown sandal, or something colorful that’s largely disposable,” said Hari Mari CEO Jeremy Stewart. “The launch of our ‘Dunes’ line gives flip flop enthusiasts the pop of color they’re seeking, but in a durable package that’s built to thrive in wet environments and keep up with our customers’ active lifestyles. ”

Keeping to Hari Mari’s commitment to creating sandals that are timeless in appearance, ‘Dunes’ channel vintage beach & surf aesthetics, and will be available in a variety of color pallets, including brown, heather green, rusted orange and royal blue for men; and, teal, black, pink and light gray, for women.

“Hari Mari’s focus has always been on color and comfort, but we wanted the look of ‘Dunes’ to offer a genuine feel for 1970’s and 80’s heritage beach and water wear. We did our homework and assembled a collection of flip flops that offer a modern take on a classic water aesthetic, one we know our customers will gravitate toward,” continued Stewart.

Dunes will be available in eight different gender-specific color options for men & women. Each pair is constructed with premium, quick-dry and water repelling materials, and are an ideal sandal option for the pool, lake, and ocean.  

Hari Mari’s ‘Dunes’ line is the brand’s fourth premium sandal line in as many years, adding to a 100% full-grain leather ‘Lakes’ line, a Nubuck leather ‘Scouts’ line, as well as sandals featuring wick-away-moisture white hemp insoles called ‘Parks.’

Hari Mari’s Spring/Summer 2015 lines, including ‘Dunes,’ will launch on on February 2nd, and will be available in nearly four-hundred retail locations covering more than forty U.S. states, Bahamas, Canada and Japan shortly thereafter, including NORDSTROM, select Urban Outfitters, Jack Spade, Fred Segal and Stag Provisions, to name a few.