Industry News 3/25/2015

EMP: Shred Optics and Slytech Protection Field Growing Rep Force

Coinciding with Anomaly Action Sports’ push into the mountain bike and BMX markets with brands SHRED OPTICS and SLYTECH PROTECTION, AAS is building a strong team of reps across the US to continue to support the product lines athlete centerpieces Kelly McGarry and Ryan Nyquist believe in.

Global Bike Sales Manager, Aaron Malone, elaborated on the new team of sales reps, "Here at Anomaly Action Sports, we are incredibly fortunate to add these top tier sales reps to our team. Their combined experience, bike industry knowledge and dedication to serving retailers will reflect well on our brands, SHRED OPTICS and SLYTECH PROTECTION, for many years to come. "

Fueled by solid consumer response to the style and performance embedded in SHRED OPTICS and SLYTECH PROTECTION’s technical innovation, our aggressive growth in mountain bike and BMX markets have lead to a strong rep force. The team includes:

Dennis Ocondi (Washington, Oregon and Idaho)- Ocondi's 23 years of retail and sales rep experience in the bike industry include a decade and a half as an IBD owner and 3 years representing Yeti in the Pacific Northwest. 

Marq Prince (Southern California)-Prince brings 18 years of bicycle industry sales experience including having represented top brands such as BH, Competitor Magazine, Softride, KASK and Capo. 

Marc Sheehan (New England)- Sheehan knows both sides of our business; ski and bike. He has been servicing New England area independent retailers and managing athletes for 12 years including key brands Orbea, Vittoria, 3T, Geax, Nordica, Kastle and Selle Italia. 

Brad Barber (Colorado)- Barber's 17 years of professional bike industry experience includes 5 years representing Highway Two, Enduro Bite and Mountain Flyer Mag in Colorado, Inside Sales at J&B and 5 years as Manager of an independent bike retailer, Bike Station. 

Weston Luzadder (Utah)- A Park City local and avid mountain biker, Luzadder holds an impressive racing resume including 2-time Individual Collegiate National Champion and 2 years as a professional on teams Bissell and Jamis-Sutter Home. For the last two years, Luzadder has most notably represented SRAM in Utah.

Marty Ryerson (Arizona, New Mexico)- Ryerson has established himself through 25 years of sales as a stalwart in the Arizona cycling community, which includes 15 years representing major brands such as Cliff Bar, Serfas, Bianchi, Sock Guy, Santini, Marin and Intense BMX. 

AAS CMO/CFO, Federico Merle shared, “Coupled with the tremendous feedback we have received from our team of riders, we are seeing amazing consumer response to our mountain bike and BMX product lines. We are really proud to be working with such talented and dedicated reps, and we look forward to years of progression.”

To carry SHRED OPTICS or SLYTECH PROTECTION contact your local regional rep or