Industry News 3/31/2015

EMP: Pure Fix Cycles Names Director of Digital Marketing

Pure Fix Cycles, owners of the Pure Fix and Pure City brands, today announces the appointment of Jamie Murnane in a new position of Director of Digital Marketing.

Based in the brand’s North American headquarters, Murnane’s new position is designed to support the company’s explosive business growth and establish a working digital foundation for each of its markets worldwide. Working in conjunction with the company’s executive team, she will oversee strategic planning and execution of all digital platforms including social media, paid media/search, content and SEO/SEM for the Pure Fix and its lifestyle brand counterpart, Pure City Cycles.

“Jamie is an innovator with deep experience connecting growing brands with their communities in a meaningful way,” said Pure Fix Cycles president Andy Abowitz. “She understands the nuances in both our endemic and lifestyle markets and we are excited to see what she can bring to this collaborative team.”

Murnane brings eight years of experience in digital marketing and media direction experience to Pure Fix Cycles. Most recently she served as the digital marketing manager at J Brand Jeans in Los Angeles where she successfully executed cross-channel alignment and measurable marketing tactics for the brand. Prior to that, Jamie has a successful record of developing and executing numerous digital marketing strategies for brands such as Stella McCartney, GE Capital and Wildfang. 

“I am excited to join the Pure Fix team during a time of growth for the brand” said Murnane. “The leadership has set a very solid foundation for this brand and I look forward to the opportunity to connect each brand with more loyalists, community and opportunity around the world.”