Industry News 4/1/2015

B$Z: Balega's Hidden Comfort Socks Featured on Mission Makeover

Balega International, maker of the most technically advanced running socks in the independent running specialty market, is excited to feature its number one selling sock--the Hidden Comfort--in the fourth season of Mission Makeover airing on Lifetime Television at 7:30am (ET/PST) on April 6th and 7th. These hot pink socks are part of the action as the women contestants take on their ultimate mission towards health and fitness.

“Balega is very excited to be working with Mission Makeover and supporting the show’s messaging for women,” states Tanya Pictor, Balega’s Vice President of Sales and Marketing. “We are proud to help these women on their journey to a complete health and wellness makeover, from the inside out and outside in.”

This 30-minute reality style television show follows the engaging and powerful journey of women on a mission of a lifetime – to completely makeover their lives through better health and wellness. The series is hosted by former Entertainment Tonight host, Julie Moran, and American fitness model, Jamie Eason, and goes beyond the typical weight loss television show by transforming every aspect of the women lives for an overall picture of health.

Known as the leader in run, Balega is passionate about providing harmony in the fit, feel and performance of its socks. Each sock is constructed based upon research, design, technical excellence and durability, with the goal of making all runs comfortable and blister free. The Hidden Comfort is the perfect sock for Mission Makeover thanks to its cushioning, support and second-skin fit that enhance the experience of every wearer.

Mission Makeover airs Mondays at 7:30am (ET/PST) on Lifetime TV.