Industry News 4/2/2015

B$Z: RinseKit Names Verde Brand Communications as Agency of Record

RinseKit, the first-of-its-kind portable, pressurized shower and spray-down system, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of this new, affordable, on-the-go rinsing unit with an integrated communications strategy focused on the outdoor, hunting, fishing, action sports, pet, motorsports, bike, and active lifestyle markets.

RinseKit is like having a garden hose at the beach or the trailhead. The self-contained system quickly fills from a household water spigot and sprays high-pressure water through a nozzle with seven different settings. It requires no batteries or pumping, holds water pressure for a month and sprays for up to four minutes. It weighs just 24 pounds when full with two gallons of water.

The brainchild of creator Chris Crawford, RinseKit was invented as a simple solution to an age-old battle between surfers and their sandy, salty boards and wetsuits. With RinseKit, surfers can give boards, suits and feet a quick freshwater spray-down before packing up to drive home.

No other products on the market resemble RinseKit, and the potential applications for outdoor activities are endless. RinseKit could be used to hose off muddy mountain bikes at the trailhead, wash dishes and gear at a campsite, spray down dirt-loving pets and people, and clean any other equipment or gear without needing to wait until it’s within reach of a garden hose.

“We are a company of people who love to spend our free time surfing, biking, fishing, hiking and camping,” said RinseKit Founder Chris Crawford. “With Verde we knew that we would be working with a team who shares our passion for getting dirty in the outdoors; a team who would understand our vision for RinseKit and the niche this product will be filling in the outdoor industry.”

RinseKit will make its official debut to the outdoor industry at Outdoor Retailer Summer Market in Salt Lake City August 5-8, 2015. In the meantime, click here to watch a short video of the RinseKit in action. Stay updated on company and product news by following the RinseKit Facebook page: