Industry News 4/8/2015

B$Z: BMW Motorrad USA Becomes Newest OEM Exhibitor for 2015 AIMExpo

The American International Motorcycle Expo (AIMExpo) and BMW Motorrad USA (BMW) have announced that the premium German brand will make its debut as the newest OEM partner for the third-annual event, scheduled for October 15-18 at Orlando’s Orange County Convention Center (OCCC). BMW is the most recently announced OEM participant of AIMExpo in 2015 and intends to take full advantage of the event’s all-in-one platform to host both its annual Dealer Business Meeting and Aftersales Conference for its retailers in Canada and the U.S.  In addition to the many activities with its retail partners, BMW plans the North American debut of several exciting custom bikes and to showcase multiple design concepts at AIMExpo.

The innovative structure of AIMExpo allows exhibitors the unique opportunity to closely interact with trade, media and consumer attendees in a decidedly desirable setting, all highly appealing attributes for new exhibitors. BMW’s ability to hold its annual assembly of U.S. retailers in one place, at one time, and in the right place, at the right time creates a greater business efficiency for both dealers and the OEM. Traditionally, the Dealer Business Meeting and Aftersales Conference were held as two separate meetings, at separate locations. The return on investment (ROI) is enhanced by the opportunity to also unveil a key new product at a strategic time to all aspects of the North American marketplace.

“AIMExpo is a rapidly growing event that delivers the perfect platform for BMW Motorrad USA to gather together our key partners. The annual Business Meeting and Aftersales Conference are strategically scheduled to allow exclusive time and focus with our retailers, while also presenting them the opportunity to take in the full AIMExpo experience,” said Sarah Schilke, National Marketing Manager, BMW Motorrad USA. “Beyond the core business with our retailers, AIMExpo provides the unique opportunity for BMW to showcase our new 2016 models and aftersales products to the broad marketplace in an all-inclusive setting, and we’ll be debuting an all new display to do just that.”
“I am absolutely thrilled BMW will be joining us in Orlando in October, and for significantly more reasons than the fact that they are a renowned global OEM,” said Larry Little Vice President and General Manager, Marketplace Events Motorcycle Group. “In combining the site and timing of their legacy meetings they are taking maximum advantage of the AIMExpo platform for greatly improved business efficiency while also energizing the market through the reveal of new product.  This type of deployment of the platform is exactly what we envisioned from the earliest conceptual moments of AIMExpo, and we look forward to welcoming new trade attendees to the show with BMW’s dealer body.”

More than 270 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.