Industry News 4/9/2015

B$Z: TEN Set to Launch Action/Adventure Video on Demand Hubs

TEN: The Enthusiast Network, the world’s premier network of enthusiast brands, is pleased to announce the launch of nine action and adventure media hubs featuring TEN’s original content and Vimeo’s extensive VOD catalog. The sport-specific portals are part of an exclusive partnership TEN inked recently with Vimeo, allowing TEN’s network of action and adventure titles to sell premium ad-free content from the Internet-video company’s transactional video player directly on their websites. The hubs, set to launch throughout the week, include: GRINDTV, SURFING, SURFER, NEWSCHOOLERS, SNOWBOARDER, TRANSWORLD SNOWBOARDING, TRANSWORLD SKATEBOARDING, TRANSWORLD MOTOCROSS and POWDER.

In addition to a curated selection from Vimeo’s catalog, each hub will regularly debut original brand-created videos and exclusive archived content that spotlights the brand’s rich history. GRINDTV, as a comprehensive site for all action and adventure sports, will serve as a one-stop shop for content from all of the sites.
 
“We are committed to delivering premium video content from our market leading action and adventure brands in new distribution channels,” says TEN’s Senior Vice President, Digital, Sports & Entertainment, Greg Morrow. “Video on demand hubs are perfectly suited for connecting our passionate user base with high-quality, ad-free content on our websites while providing us with additional revenue streams.”
 
“The VOD Publisher Network was launched to extend Vimeo’s premium high quality content experience to wider audiences, while introducing new revenue streams for partners,” said Richard Bloom, VP, Revenue and Operations, Vimeo. “The VOD hubs TEN has built are a perfect representation of the power of premium video and we are excited to have them onboard as partner.”
 
The Vimeo VOD platform allows viewers to rent or buy titles directly on the TEN media sites through Vimeo’s transactional video player. Videos can then be watched on any connected device. More storefronts will be launched for additional TEN sites in the months to come.