Industry News 4/9/2015

VIDEO: Cadillac x LIFERS: The Seasons Collection “Snow”

Have you been following along with the epic, cross-country, wet-plate photography series, the Seasons Collection? If so, you know that Cadillac has partnered with photographer Matt Alberts (creator of The LIFERS Project) to embark on a year-long journey to capture the true essence of LIFERS – those who push their limits in the pursuit of passions – and the seasons that inspire them to do so.

Today marks the release of the first video recap, summarizing all the amazing things happened during SNOW, one of three chapters appearing in the Collection. From the snowboarding parks of Breckenridge with Olympic gold medalist Jamie Anderson, to the beautiful powder-covered hills of Aspen with 95 year-old National Ski and Snowboard Hall of Famer Klaus Obermeyer, the journey stretched across the Rockies and beyond to capture an unheralded cross-section of devoted individuals. Check the video out here: