Industry News 4/9/2015

B$Z: Smith Launches New Bold and Beautiful Spring '15 Sunglass Releases

Adding to the largest eco-friendly sunglasses collection in the world, Smith debuts two bold and beautiful new models for Spring within its popular Evolve™ series. While boasting strong style, the new unisex Clark and the women's specific Sidney offer the appearance of a robust frame within a lightweight, durable 53% bio-based material comprised of non-GMO castor plants.

Crisp edges, distinctive thick surfacing and a classic keyway nose detail characterize the Clark. The medium fit provides ample coverage for any of life’s adventures. The Clark is available in two polarized lens options and four additional colorways with non-polarized lenses.

A distinctly unique interpretation of a timeless women's shape, the Sidney combines a round lens profile with a vintage cat eye shape and keyway nose detail for glamorous elegance. The beautiful, thick faceting and defined edges disguise the subtle performance detailing just beneath. The Sidney is available in polarized and non-polarized lens options among four color options.

Both models feature 6 base lens curvature, impact-resistant Carbonic TLT lenses for optical precision and smooth operating auto-lock hinges. The addition of megol nose pads that react to perspiration and moisture to gently adhere to the face reduces slippage and are designed to fit comfortably all day long. The Clark and Sidney will be available starting mid-April at specialty retailers and