Industry News 4/10/2015

VIDEO: Mtn Dew to Debut New TV Spot for WE ARE BLOOD During MTV MOVIE AWARDS 4/12

This Sunday, the official television commercial for Mtn Dew Green Label Films and Brain Farm’s collaborative new skateboarding film, We Are Blood will debut during the 2015 MTV Movie Awards! 

The film’s star, popular street skateboarder and DEW® athlete, P-Rod will be walking the Red Carpet at the MTV Movie Awards and featured in both pre-show and main-show segments.

Additionally, as part of a promoted Twitter trend on Sunday, DEW will invite fans to share their pictures with a skateboard in hand using #WeAreBlood for a chance to be included in a fan-generated trailer that will live online. As a digital instigator, this is another example of how DEW continues to immerse its fans into the brand – not only inviting them to watch the trailer, but to be in it.

This new cutting-edge film will premiere and be released worldwide in August 2015, and is directed by legendary skateboard filmmaker Ty Evans as Paul Rodriguez and other top skateboarders travel the world pushing the limits of what's possible on a board and celebrating the unifying passion and unconditional bond created by the simple act of skateboarding.