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B$Z: Kenji Consults Offers Unparalleled Industry Experience and Perspective to Clients

April 16, 2015

Industry veteran and visionary Kenji Haroutunian opens a new, results-driven consulting agency for the active outdoor lifestyle markets in his new start up, Kenji Consults.

Haroutunian brings over two decades of experience shepherding growth and visibility for manufacturers, media, government entities, and implementing creative events to grow the reach of the outdoor market to his new firm.

Having earned his stripes and shared the proverbial rope with many legends and leaders in this space, Kenji Consults will focus on business-to-business and business-to-consumer event planning, diversity action planning and implementation, public speaking, sales leadership coaching and marketing consulting in the active outdoor lifestyle industries.

"We're thrilled to be working with Kenji Consults,” said Wes Allen, president of Grassroots Outdoor Alliance. “With 29 years in the industry, Kenji brings an incredible amount of experience that is highly valuable to Grassroots.”

Well known as a visionary leader in the outdoor industry, Haroutunian has served in a wide variety of roles to further his personal mission. He’s built consensus between retailers and vendors, led diverse stakeholders to find middle ground and is a hands-on leader who faces issues head-on while taking a phone call at any hour.

“As my team was visioning the 2015 Utah Recreation Summit, I knew I wanted Kenji on board to offer his unique perspective on how businesses can benefit from the use of events like Outdoor Retailer to power their businesses and the outdoor industry,” said Brad Peterson, director, Utah Office of Outdoor Recreation. “Kenji is a strong presenter and he was an excellent complement to the speakers in this year’s lineup.”

Haroutunian’s career in the outdoor active lifestyle markets spans from his start as a retail associate at Adventure 16 nearly 30 years ago, to holding an eight-year lead role globally for the outdoor industry as Show Director for Outdoor Retailer Winter and Summer Markets.

“I’m now able to offer my decades of service, reach and market insight as the founder and CEO of Kenji Consults,” Haroutunian said.

'To see current projects completed or under way in 2015, click here.

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